Tierra Wools
Bordering the Rio Chama, U.S. 84 works its way north through monumental red rocks and golden sandstone spires that inspired Georgia O'Keeffe's vivid paintings of creased mountains, stark crosses, bleached animal skulls, and adobe architecture. Just beyond the rugged town of Tierra Amarilla sits Los Ojos, a tiny village that's become a model of successful rural economic development by having tapped into its ancient roots—the raising of Churro sheep (the original breed brought over by the Spanish, prized for its wool) and weaving. Tierra Wools cooperative produces some of the finest original weavings in the Southwest. Designs are based on the old Rio Grande styles, and weavers make rugs and capes of superb craftsmanship entirely by hand, using old-style looms (they're happy to provide visitors with demonstrations). Weaving workshops are offered. You'll also find a smattering of artists' studios nearby, most of them in rustic buildings with corrugated metal roofs.