Gucci Visions
This museum has all the class and elegance associated with the Gucci name. The story of Florentine Guccio Gucci—from selling imported luggage in his hometown in 1921 to helming one of Italy's best-known fashion labels—is screened in a theater with purple velvet couches. Tasteful displays of the design house's famous leather accessories, shoes, and sporting goods (including snorkels and flippers) also fill the 14th-century Palazzo del Tribunale di Mercatanzia, that is now known as Gucci Palazzo, or Gucci Garden. Centuries ago, this building heard and tried cases by disgruntled guildsmen; in its new incarnation, it houses not only the Gucci Visions museum, but also a boutique and bookstore, the Gucci Giordina 25 café, and the Gucci Osteria Florence. Expect to see some interesting juxtapositions of past and present, including an early 15th-century fresco of Christ crucified in a room that's filled with displays of 20th-century jewelry.