CC Africa Contest
#1
Original Poster
Joined: Jul 2007
Posts: 496
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CC Africa Contest
I found this on their website..sorry if it has been posted already. The contest ends on Sept 10th.
http://www.yourafricanexperience.com...e=ccafrica_com
http://www.yourafricanexperience.com...e=ccafrica_com
#2
Joined: Jan 2006
Posts: 343
Likes: 0
Aside from being a contest, this is a blatant request for CCAfrica to get names and email addresses for other people. I think its very sad that I have to intrude on a minimum of 3 friends lives to finish the "contest" application.
#7
Joined: Jan 2006
Posts: 343
Likes: 0
I am not intruding on my family either nor do I try to sell them soap. Its the principle of the thing. The odds of winning are so small. To me its bad marketing to make a qualification of entry to put in, even fake addresses. If its a good thing, and CCAfrica is, then word of mouth should do the trick. Even if after the entry is made, there is a place where you can, by choice, email friends and family, that is better than the way its structured. Its the worst form of advertising.
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#9
Joined: Nov 2005
Posts: 1,669
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I did end up doing the contest, and just didn't put in any addresses - CCAfrica will have to do their own work. My entry went through just fine without them. I also thought it was interesting that there was no "0" option for luxury travel experiences - shows you who the contest is aimed at, I guess.
#20
Joined: Jan 2006
Posts: 343
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I decided to write to CCAfrica to see if they would respond to my comments and dislike of the format they chose. I do believe that they are a quality operation and I felt they needed to be given a chance to respond, which they did.
Their response is below.
"Thank you so much for taking the time to write to us about this campaign. Feedback is not always easy to hear, and I am sure it wasn’t easy for you to write, but we truly thank you for sharing your thoughts with us – it certainly hit a raw nerve. We value your insights and to be honest, it was a new foray for us into the world of e-marketing, but perhaps it wasn’t the most sensitive. We have learnt a lot and I am sorry to hear that you were offended in the process, that was certainly not our intention.
We have taken your feedback to heart and I am happy to tell you that we have changed our future strategies in this area and will never be embarking on this sort of campaign again.
My sincerest thanks for sending us your feedback."
I think this is a great response and in my eyes, they have redeamed themselves.
Mike
Their response is below.
"Thank you so much for taking the time to write to us about this campaign. Feedback is not always easy to hear, and I am sure it wasn’t easy for you to write, but we truly thank you for sharing your thoughts with us – it certainly hit a raw nerve. We value your insights and to be honest, it was a new foray for us into the world of e-marketing, but perhaps it wasn’t the most sensitive. We have learnt a lot and I am sorry to hear that you were offended in the process, that was certainly not our intention.
We have taken your feedback to heart and I am happy to tell you that we have changed our future strategies in this area and will never be embarking on this sort of campaign again.
My sincerest thanks for sending us your feedback."
I think this is a great response and in my eyes, they have redeamed themselves.
Mike
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hamishbear
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Sep 6th, 2008 01:12 PM




