Queen Elizabeth hasn't invited you this time? No worries: staying at one of London's grande dame hotels is the next best thing to being a guest at the palace—and some say it's even better. Luckily there is no dearth of options where friendliness outdistances luxe; London has plenty of atmospheric places that won't cost a king's ransom. That noted, until fairly recently it was extremely difficult
to find a decent hotel in the center of town for less than £150 per night. Things have improved, thanks in part to the global recession, but also to a flurry of new midpriced hotels that have sprung up in the last few years. You'll still have to shop around for deals—never assume you'll be able to find somewhere good and cheap on short notice.
Of course, it's very different if money is no object. London has some of the very best and most luxurious hotels in the world. Freshly minted billionaires favor the rash of super-trendy hot spots like the Corinthia or ME London, while fashionistas gravitate toward Kit Kemp's superstylish hotels like the Covent Garden and the Charlotte Street. But even these places have deals, and you can sometimes snag a bargain within reach of mere mortals, particularly in the off-season, or just be a spectator to all the glamour by visiting for afternoon tea, the most traditional of high-society treats.
Meanwhile, several midrange hotels have dropped their average prices in response to the choppy waters of the global economy, which has pulled some fantastic places, such as Hazlitt's, the Rookery, and Town Hall, back into the affordable category. There's also a clutch of new, stylish, and supercheap hotels that are a real step forward for the city. The downside is that these places tend to be a little out of the way, but that's often a price worth paying. Another attractive alternative includes hotels in the Premier and Millennium chains, which offer sleek, modern rooms, lots of up-to-date conveniences, and sales that frequently bring room prices well below £100 a night.
At the budget level, London has come a long way in the last couple of years, with a familiar catch: to find a good, reasonably priced B&B, you must be prepared to look outside the very center of town. This means that you have to weigh the city’s notoriously high transport costs against any savings—but on the plus side, the Tube can shuttle you out to even some far-flung suburbs in less than 20 minutes. Prepare to be just a little adventurous with your London base and you will be rewarded by a collection of unique and interesting B&Bs and small boutiques, in the kinds of neighborhoods real Londoners live in—places like King Henry’s Road, the Cable Street Inn, and the Church Street Hotel. If you're willing to fend for yourself, the city also has some great rental options.
But if you are interested in luxury, London is just the place. Although the image we love to harbor about Olde London Towne may be fast fading in the light of today's glittering city, when it comes time to rest your head, the old-fashioned clichés remain enticing. Choose one of London's heritage-rich hotels—Claridge's supplies perfect parlors; the Savoy has that river view—and you'll find that these fantasies can, and always will, be fulfilled.