The main shopping downtown is on and around Austurstræti, Aðalstræti, Hafnarstræti, Hverfisgata, Bankastræti, Laugavegur, and Skólavörðustígur.

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  • 1. 12 Tónar


    This record shop has its own independent record label, and the staff here can tell you everything about Icelandic music while you sip a great espresso. Some popular local artists at the moment include Ólafur Arnalds, Kaleo, Ásgeir, Agent Fresco, Dikta, Hjaltalín, FM Belfast, GusGus, and the ever-famous Björk.

    Skólavörðustíg 15, Reykjavík, Capital Region, 101, Iceland
  • 2. Aurum by Guðbjörg Jewellery


    This Reykjavík-based jewelry brand is known for creating beautiful pieces with local lava rock. The various collections almost always tie in to Icelandic or Nordic mythology and history.

    Bankastræti 4, Reykjavík, Capital Region, 101, Iceland
  • 3. Farmers & Friends


    There's a bit of retro flair to this Iceland-based design brand, which draws inspiration from centuries of local history—specifically music and design. The clothes here are a touch romantic, with just enough pop to become conversation pieces.

    Laugavegur 37, Reykjavík, Capital Region, 101, Iceland
  • 4. Fischer


    Owned by Jónsi, vocalist for the Icelandic post-rock band Sigur Rós, this might be the most unique shopping experience in Reykjavík. Draped in a dark color palette, Fischer is a whole mood from the moment you walk through its doors. Every moment in Fischer is a kind of lesson, from the scents of the room sprays, candles, and perfumes to the story behind the jewelry pieces. Take a moment to climb the ladder in the corner too: there's a special peephole at the top with a delightful little visual waiting to be seen.

    Fischersund 3, Reykjavík, Capital Region, 101, Iceland
  • 5. Gallerí Fold


    Here you'll find a large selection of prints, drawings, paintings, and sculptures by contemporary Icelandic artists, as well as some older Icelandic art. A visit to this space is a crash course in the country's best creators.

    Rauðarárstíg 14, Reykjavík, Capital Region, 105, Iceland
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  • 6. Húrra Reykjavík


    Step inside and you'll be awash in the neutral color palette of this trendy clothing shop. Take some time to dive a bit deeper into the designs on display: they're simple, timeless, and will remind you of your trip for years to come.

    Hverfisgata 78, Reykjavík, Capital Region, 101, Iceland
  • 7. Hyalin

    With a focus on French foods, this delicacy shop imports flavors directly from the City of Lights. From olives and cakes to herbs and truffles, there is something special for every kind of cook here.

    Skólavörðustígur 4a, Reykjavík, Capital Region, Iceland
  • 8. Icelandic Tattoo Corp


    With nine full-time artists, the Icelandic Tattoo Corp is a collective of some of the best talents in Reykjavík. To book time with a specific artist, reach out to them directly via the studio website.

    Ingólfsstræti 3, Reykjavík, Capital Region, 101, Iceland
  • 9. Icewear


    Primarily an outerwear and outdoor gear store, Icewear is a popular local chain that can be found in a number of places around Reykjavík. If you're looking to bring home a wool blanket, this is often the place to find the least expensive options. They may be one of the best deals in the store; prepare to spend the usual (expensive) prices for sweaters, jackets, socks, and shoes.

    Laugavegur 91, Reykjavík, Capital Region, 101, Iceland
  • 10. Islandia


    If you're on the hunt for a souvenir, Islandia is a great place to spend some time. Inside the shop, you'll find a range of woolens, gifts, and souvenirs.

    Kringlan 4-1, Reykjavík, Capital Region, 103, Iceland
  • 11. JS Watch Co


    The official watch of the Icelandic Coast Guard is a favorite among A-list celebrities like Tom Cruise, Katie Couric, Tobey Maguire, and Viggo Mortensen, not to mention His Holiness the 14th Dalai Lama and His Majesty King Constantine II of Greece. Even if you're not impressed with this "Hall of Fame" list, you still might be tempted to get your hands on one of JS Watch's beautiful timepieces, which are perfectly crafted by a master watchmaker.

    Laugavegur 62, Reykjavík, Capital Region, IS-101, Iceland
  • 12. Kjötkompaní


    One of the best parts about renting an Airbnb is the option to cook your own meals. If you find yourself in that situation, head to Kjötkompaní—a butcher shop and deli—to buy your ingredients. They carry all local meats and other enticing treats for your meal.

    Grandagarður 29, Reykjavík, Capital Region, 107, Iceland
  • 13. Kogga Ceramic Gallery & Studio


    This ceramic gallery and studio showcases the work of Kolbrún Björgólfsdóttir, an artist who has been creating pottery since the mid-1970s. Her work is characterized by small drawings etched into the vessels and other forms.

    Vesturgata 5, Reykjavík, Capital Region, 101, Iceland
  • 14. Kormákur & Skjöldur


    This shop offers dapper gentlemen's finery and haircuts. The legacy of Bertie Wooster of London lives proudly on in this store, which, in addition to its own winning brand of threads and cufflinks, sells a fine assemblage of designer goods and star brands such as Harris Tweed and Ben Sherman. Housed in the basement of a budget supermarket on Laugavegur, vintage lighting illuminates a display of antique top hats in one corner while portraits of Iceland’s presidents look down on the Stetsons and Borsalinos in another. Every accessory imaginable is available here, with bow ties and pocket watches on display together with beard oil and moustache combs. Late at night, winter shoppers might be treated to a shot of whiskey.

    Laugavegur 59, Reykjavík, Capital Region, IS-101, Iceland
  • 15. Litla Jólabúðin


    One look at Litla Jólabúðin and you'll know what it's all about: Christmas. The shop is open year-round despite its seasonality, selling ornaments and other wintertime trinkets. Chances are you'll learn a thing or two about Icelandic holiday culture while you're in there.

    Laugavegur 8, Reykjavík, Capital Region, 101, Iceland
  • 16. Lucky Records


    This record store, close to Hlemmur bus station, has the largest collection of vintage and contemporary vinyl in Iceland. It also serves as a venue for both underground music artists and up-and-coming alternative bands.

    Rauðarárstígur 10, Reykjavík, Capital Region, 105, Iceland
  • 17. Madison Ilmhús


    The goal here is all about finding the best products for your own personal style and skin type. Madison Ilmhús specializes in bespoke perfumes and scents, so take some time to peruse everything they have to offer.

    Aðalstræti 9, Reykjavík, Capital Region, 101, Iceland
  • 18. Mál og Menning


    Part bookstore, part café, the independent Mál og Menning sells books focusing on all things Iceland. From local authors and photographers to comic book artists with a dark sense of humor, there's something for everyone here. Plus, the café serves up a mean soup-and-bread deal for less than ISK 1,400.

    Laugavegur 18, Reykjavík, Capital Region, 101, Iceland
  • 19. Nordic Store


    Walking into the Nordic Store is like stepping into a giant ball of wool. Everywhere you look, you'll find wool sweaters, blankets, socks, scarves—if you can wear it and it's made from wool, you'll find it here. In addition to clothing, the Nordic Store also has a solid selection of outdoor wear and gear, like running shoes, winter coats, and thermal accessories.

    Laekjargata 2, Reykjavík, Capital Region, 101, Iceland
  • 20. Ofeigur


    This shop sells accessories, jewelry, artwork, and clothing by Icelandic designers. Each piece has a unique tie to the country—either in aesthetic or inspiration—making Ofeigur a unique place to buy a souvenir.

    Skólavörðustígur 5, Reykjavík, Capital Region, 101, Iceland

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