8 Best Places to Shop in Reykjavík, Iceland

Background Illustration for Shopping

The main shopping downtown is on and around Austurstræti, Aðalstræti, Hafnarstræti, Hverfisgata, Bankastræti, Laugavegur, and Skólavörðustígur.

Farmers & Friends

Miðbær Fodor's choice

There's a bit of retro flair to this Iceland-based design brand, which draws inspiration from centuries of local history—specifically music and design. The clothes here are a touch romantic, with just enough pop to become conversation pieces.

Húrra Reykjavík

Miðbær Fodor's choice

Step inside and you'll be awash in the neutral color palette of this trendy clothing shop. Take some time to dive a bit deeper into the designs on display: they're simple, timeless, and will remind you of your trip for years to come.

Icewear

Miðbær Fodor's choice

Primarily an outerwear and outdoor gear store, Icewear is a popular local chain that can be found in a number of places around Reykjavík. If you're looking to bring home a wool blanket, this is often the place to find the least expensive options. They may be one of the best deals in the store; prepare to spend the usual (expensive) prices for sweaters, jackets, socks, and shoes.

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Nordic Store

Miðbær Fodor's choice

Walking into the Nordic Store is like stepping into a giant ball of wool. Everywhere you look, you'll find wool sweaters, blankets, socks, scarves—if you can wear it and it's made from wool, you'll find it here. In addition to clothing, the Nordic Store also has a solid selection of outdoor wear and gear, like running shoes, winter coats, and thermal accessories.

Reykjavik Raincoats

Miðbær Fodor's choice

If you ever wonder what kind of outerwear could handle the ever-changing weather patterns of Iceland, this raincoat shop has an answer for you. Aside from being completely functional, the jackets sold at Reykjavik Raincoats are undoubtedly Instagram-worthy as well: classic and minimal (thigh-length and hooded) designs putting bold colors front and center.

Steinunn

Vesturbær Fodor's choice

Housed in an old fishing net repair shop, Steinunn is the studio of Icelandic fashion designer Steinunn Sigurðardóttir. She creates wearable art of various knits, which you can buy in this location.

Herrafataverzlun Kormáks og Skjaldar

Miðbær

Here you'll find menswear for all occasions, from casual to formal. They stock upscale international brands like Barbour, Van Gils, and Loake alongside the shop's own label, Kormákur & Skjöldur, at this basement outpost.

Laugavegur 59, Reykjavík, 101, Iceland
354-511–1817

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KronKron

Miðbær

Quirky, colorful, and cool enough to capture a host of celebrity hearts (including Mary J. Blige and the entire cast of Orange Is the New Black), KronKron is owned by a lovely Icelandic couple, who have firmly established themselves as extraordinary designers. They specialize in creating unique garments made chiefly from silk, but they are mostly known for their quality "Kron" brand of footwear. Over the years this dedicated duo has created countless shoe styles in every circus-inspired shade imaginable. Designs feature attractive details and are executed by a personally selected team of talented artisans.

Laugavegi 63B, Reykjavík, 101, Iceland
354-562–8388

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