Fischer
Co-owned by Jónsi, vocalist for the Icelandic post-rock band Sigur Rós, along with his sisters Lilja, Sigurrós, and Inga Birgis, this might be the most unique shopping experience in Reykjavík. Draped in a dark color palette, Fischer is a whole mood from the moment you walk through its doors. Every moment in Fischer is a kind of lesson, from the scents of the room sprays, candles, and perfumes to the story behind the jewelry pieces. Take a moment to climb the ladder in the corner too: there's a special peephole at the top with a delightful little visual waiting to be seen.
