On May 9 Ryanair, masters of the "Fareeuro;0.01. But to you, this time, €99" trick announced that "From today all of Ryanair's fares will be quoted inclusive of taxes, including the current £10 offer on www.ryanair.com." (http://tinyurl.com/35u6c4)

Anyone planning to celebrate the company's conversion to honesty might wait a little while before opening the champagne though.

A test booking this morning, May 10, from Liverpool to Pisa for next week throws up the attractive price of £19.99.

About which, Ryanair's website helpfully notes "Fares do not include taxes, fees and charges".

Clearly they have their own definition of "today" at Ryanair Towers.

And it doesn't include baggage fees, "optional" insurance, "optional" online checking fee, "optional" priority boarding fee...

They are still much cheaper, are they not? When I came to Ireland several years ago, I used them;less than half the price.... the only "extra" was the wheelchair rental in Dublin.. the very Irish taxi-driver was so incensed he planned to call his local radio station about that!

It's called "advertising."

Actually, some of us over here call it, "Advertising as they do it in the UK." LOL

<<< Ryanair also said it was abandoning the policy of quoting a headline fare on its website without including taxes and charges...

...Michael O’Leary, Ryanair’s chief executive, admitted that the policy had resulted in scepticism about the airline’s price promotions. >>>

No sh*t Sherlock, what next the discovery the Pope is Catholic?

http://travel.timesonline.co.uk/tol/...cle1769548.ece

It's starting to look as if there's severe overcapacity in the European low costs market, so expect some routes - and airlines - to go to the wall

In Ireland, we have a law which requires that in advertisements the total price payable for an airfare must be clearly stated as a single amount (SI 468 of 2000).

It just doesn't happen, except when Aer Lingus does it once in a while as a promotional gimmick -- "the price you see is the price you pay". Imagine that: honesty and legality as a promotional gimmick.

Her Majesty's Government seem to have teeth made of the same spongy stuff the Irish use.

In February, Britain's Office of Fair Trading (OFT) issued an order reminding airlines "to make sure they include all fixed non-optional costs in their basic headline prices". The order reminded them of the battery of civil and criminal proceedings they were liable to if they didn't.

Last week, the OFT reminded them they had till May 8 to comply. And, as we've seen, Ryanair STILL think they're above such trivia.

Whether we agree with Ryanair or not, they're now in breach of the laws of both Britain and Ireland - and lying about it. Anyone wanting to give their cash to these lying criminals might consider what other obligations they're ducking, and whether it's wiser to stick to ethical operators.