94 Best Shopping in Iceland

This record shop has its own independent record label, and the staff here can tell you everything about Icelandic music while you sip a great espresso. Some popular local artists at the moment include Ólafur Arnalds, Kaleo, Ásgeir, Agent Fresco, Dikta, Hjaltalín, FM Belfast, GusGus, and the ever-famous Björk.

This Reykjavík-based jewelry brand is known for creating beautiful pieces with local lava rock. The various collections almost always tie in to Icelandic or Nordic mythology and history.

There are many visual treats in the creative village of Seyðisfjörður, and this beautiful black-and-white painted building, formerly owned by famous artist Dieter Roth, is a piece of art in itself. Inside is home to Blóðberg, which sells a curated selection of Icelandic products with works of art and design. The word "blóðberg" means Arctic thyme, a beautiful purple flower common in Iceland.

There's a bit of retro flair to this Iceland-based design brand, which draws inspiration from centuries of local history—specifically music and design. The clothes here are a touch romantic, with just enough pop to become conversation pieces.

Owned by Jónsi, vocalist for the Icelandic post-rock band Sigur Rós, this might be the most unique shopping experience in Reykjavík. Draped in a dark color palette, Fischer is a whole mood from the moment you walk through its doors. Every moment in Fischer is a kind of lesson, from the scents of the room sprays, candles, and perfumes to the story behind the jewelry pieces. Take a moment to climb the ladder in the corner too: there's a special peephole at the top with a delightful little visual waiting to be seen.

At Fjóshornið, you can buy fresh, local dairy products like skyr, cheese, and yogurt straight from the farmer. The shop also has a cozy café where you can treat yourself to waffles, cakes, and bagels.

Here you'll find a large selection of prints, drawings, paintings, and sculptures by contemporary Icelandic artists, as well as some older Icelandic art. A visit to this space is a crash course in the country's best creators.

Step inside and you'll be awash in the neutral color palette of this trendy clothing shop. Take some time to dive a bit deeper into the designs on display: they're simple, timeless, and will remind you of your trip for years to come.

This local art and design shop can be found in a central spot in town. Stop by to browse the souvenir-worthy handicrafts from local artists and designers.

With a focus on French foods, this delicacy shop imports flavors directly from the City of Lights. From olives and cakes to herbs and truffles, there is something special for every kind of cook here.

With nine full-time artists, the Icelandic Tattoo Corp is a collective of some of the best talents in Reykjavík. To book time with a specific artist, reach out to them directly via the studio website.

Primarily an outerwear and outdoor gear store, Icewear is a popular local chain that can be found in a number of places around Reykjavík. If you're looking to bring home a wool blanket, this is often the place to find the least expensive options. They may be one of the best deals in the store; prepare to spend the usual (expensive) prices for sweaters, jackets, socks, and shoes.

If you're on the hunt for a souvenir, Islandia is a great place to spend some time. Inside the shop, you'll find a range of woolens, gifts, and souvenirs.

The official watch of the Icelandic Coast Guard is a favorite among A-list celebrities like Tom Cruise, Katie Couric, Tobey Maguire, and Viggo Mortensen, not to mention His Holiness the 14th Dalai Lama and His Majesty King Constantine II of Greece. Even if you're not impressed with this "Hall of Fame" list, you still might be tempted to get your hands on one of JS Watch's beautiful timepieces, which are perfectly crafted by a master watchmaker.

One of the best parts about renting an Airbnb is the option to cook your own meals. If you find yourself in that situation, head to Kjötkompaní—a butcher shop and deli—to buy your ingredients. They carry all local meats and other enticing treats for your meal.

This ceramic gallery and studio showcases the work of Kolbrún Björgólfsdóttir, an artist who has been creating pottery since the mid-1970s. Her work is characterized by small drawings etched into the vessels and other forms.

This shop offers dapper gentlemen's finery and haircuts. The legacy of Bertie Wooster of London lives proudly on in this store, which, in addition to its own winning brand of threads and cufflinks, sells a fine assemblage of designer goods and star brands such as Harris Tweed and Ben Sherman. Housed in the basement of a budget supermarket on Laugavegur, vintage lighting illuminates a display of antique top hats in one corner while portraits of Iceland’s presidents look down on the Stetsons and Borsalinos in another. Every accessory imaginable is available here, with bow ties and pocket watches on display together with beard oil and moustache combs. Late at night, winter shoppers might be treated to a shot of whiskey.

One look at Litla Jólabúðin and you'll know what it's all about: Christmas. The shop is open year-round despite its seasonality, selling ornaments and other wintertime trinkets. Chances are you'll learn a thing or two about Icelandic holiday culture while you're in there.

Nearly 70 local artisans and farmers sell their goods at the Ljómalind Local Market. A group of women started the market in 2013, and it has since become a local favorite for grabbing dinner ingredients as well as a beloved stop for tourists looking for a souvenir.

This record store, close to Hlemmur bus station, has the largest collection of vintage and contemporary vinyl in Iceland. It also serves as a venue for both underground music artists and up-and-coming alternative bands.

The goal here is all about finding the best products for your own personal style and skin type. Madison Ilmhús specializes in bespoke perfumes and scents, so take some time to peruse everything they have to offer.

Part bookstore, part café, the independent Mál og Menning sells books focusing on all things Iceland. From local authors and photographers to comic book artists with a dark sense of humor, there's something for everyone here. Plus, the café serves up a mean soup-and-bread deal for less than ISK 1,400.

Walking into the Nordic Store is like stepping into a giant ball of wool. Everywhere you look, you'll find wool sweaters, blankets, socks, scarves—if you can wear it and it's made from wool, you'll find it here. In addition to clothing, the Nordic Store also has a solid selection of outdoor wear and gear, like running shoes, winter coats, and thermal accessories.

This shop sells accessories, jewelry, artwork, and clothing by Icelandic designers. Each piece has a unique tie to the country—either in aesthetic or inspiration—making Ofeigur a unique place to buy a souvenir.

Dried arrangements are the go-to bouquet at this trendy florist shop, but there's much more than that on offer. You can also take classes or opt into their flower subscription service (a great gift for hosts). 

If you're on the hunt for a book, chances are Penninn Eymundsson Austurstræti has what you need. As Iceland's oldest bookstore (established in 1872) it has a tried-and-true reputation for well-stocked shelves.

With several storefronts in Reykjavík, plus an outpost in Keflavík airport and another in Perlan and Harpa, Rammagerdin has taken the Icelandic souvenir game to a new level. Almost everything in this shop is handmade locally, and you can't go wrong with anything you pick.