93 Best Places to Shop in Iceland

Clothing, housewares, accessories—there's a variety of items you can find at this gift shop. It's certainly less Iceland-focused than other souvenir stops in Reykjavík, but you're bound to see a few locals shopping inside.

You can't help feeling like a kid in a candy store upon entering this, well, candy store. The real draw is the massive selection of local and imported chocolate. If \"local candy\" is on your souvenir list, this is the place to go.

This record shop has its own independent record label, and the staff here can tell you everything about Icelandic music while you sip an espresso or a cold beer. Go there for the music lesson, and stay for the atmosphere, DJ sets, and live performances.

This respected outerwear brand has been keeping Icelanders warm since 1926. The outlet shop is a good way to save a few dollars without skimping on quality. What better place to buy your cold-weather gear than a country straddling the Arctic Circle?

The ultimate Icelandic heritage brand, 66°North has managed to stay trendy with both cool fashionistas and their rural grandparents. Their Akureyri location, smack-dab in the middle of downtown, offers all their classic wares, from their iconic Workman's hat to their popular Jökla parka. Pick one up and watch as suddenly everyone starts speaking Icelandic to you.

Whether you're in need of stationery, office supplies, or crafting accoutrements, A4 on Skeifan is the place to be. While it may look like an office supply store on the surface, there is an expanse of wool, knitting supplies, and loads of arts and crafts for kids.

Icelandic designer Andrea Magnúsdóttir runs this bright and welcoming boutique by the harbor. Her selection of beautiful dresses and sleek handbags make it tough to leave empty-handed.

This boutique is a haven for fashion enthusiasts seeking unique, handcrafted pieces. The store showcases the designer's signature blend of playful sophistication, featuring garments with bold textures and vibrant colors and patterns.

Founded in 1986, this workshop and store sells jewelry for both men and women, made from a variety of materials, including silver, gold, and Icelandic stones. Stepping inside this shop is like walking into an Icelandic daydream.

This clothing shop designs slow fashion that’s as timeless as it is sustainable. Though it launched with minimalist designs for children's clothes crafted from eco-friendly materials that were built to last and grow with your child, it offers a full line of clothing for men and women as well. The store doubles as a design studio, offering a serene space to explore luxurious knitwear, heirloom-quality accessories, and cozy textiles. Each piece tells a story of craftsmanship. It’s a must-visit for anyone seeking thoughtful, long-lasting fashion with a conscience.

In summertime Austurstræti sometimes fills with the stands of outdoor merchants offering everything from woolen items, records, and books to vegetables, fruit, and bread. During evenings and weekends, the food wagons set up shop to sell their wares. Be on the lookout for the waffle vendors in the yellow and blue van—their waffles, topped with jam and cream, are addictive.

If you didn't make it to the Blue Lagoon—or didn't get a chance to buy their world-renowned products while there—you can visit this shop in Reykjavík. Here they sell the brand's famous silica mud masks alongside their full range of products.

This charming gift shop showcases handmade works from over 20 local artisans. From traditional Icelandic wool sweaters and handcrafted jewelry to greeting cards and artwork, the selection is thoughtfully curated, unique, and unlike anything you'll find anywhere else. Overall, it's the perfect stop for a one-of-a-kind souvenir.

This Icelandic brand—Reykjavík's longest-running outdoor equipment store—offers tents and camping gear, electric bikes, and clothing for men, women, and children. If you're planning on camping, or just staying warm and dry while walking around town, this is an essential stop.

There’s an Eymundsson bookstore staffed by bibliophiles in almost every major town in Iceland, and the Akureyri location sits on one of the hot corners of town where the main high street meets the trendy Listagil street, which leads up to the church. Here you'll find all the latest titles along with a few classics, in both Icelandic and English, plus an excellent selection of magazines. They also have a superb in-house coffee shop.

Hiking boots? Check. Crampons? Check. Everything else you might need to stay warm, dry, and safe while exploring Iceland? Check. Fjallakofinn stocks quality brands of all the outdoor gear and sports supplies you may need (or just want) to take your Iceland adventure to the next level. 

This lovely concept studio/store presents a beautiful array of goods made by local artists, farmers, designers, and more. They aim to promote fair trade, support local culture, and encourage creativity through workshops, events, and exhibitions. Hours can vary, but it closes for the winter season (November to May).

This shop has been selling woolens, knitting kits, sheepskin rugs, and other souvenirs to locals and visitors for more than 20 years. It's a great place to get a traditional Icelandic woolen sweater.

There’s a treasure trove of secondhand books here, with around 85% Icelandic titles and quite a few books in English, too. Among the romance novels and pulp fiction you’ll find the occasional rare classic, with some dating back to the 1700s. The owner, Olga, has been running the shop for over 30 years, but now in her 80s, she has passed the baton to a couple of charming young Brits named Stu and Ren, who run it on her behalf.

Based in the same delightful turf-topped store as the information center, Alþýðulist (which translates to “folk art”) sells lots of colorful woolens, souvenirs, and handmade crafts proudly produced in the Skagafjörður area. Opening hours can be sporadic in the winter months, so check their Facebook or call ahead in advance.

If you're looking for something special and locally handmade, head to Gallerí Jökull. There are plenty of jewelry and accessory options, but you'll also find yourself wondering whether there's room in your suitcase for that wool sweater or hat.

Behind a green door, right off the main road that leads through Selfoss, is a collection of beautiful curios waiting to be discovered. Gallery Flói is the pride of Fanndís Hulda, a local artist who makes glass beads, ceramics, handmade candles, and much more, all of which are popular gift items with locals and tourists alike. Opening hours change seasonally, so make sure to check online before you go.

This darling craft store offers a cozy collection of traditional Icelandic knitting and hand-crafted sweaters, each made with care by local artisans. Opening times can vary, so make sure to check their Facebook page or call in advance.

In front of a parking lot, close to Geysir, is this large shopping complex where you'll find established Icelandic outdoor and fashion brands, a souvenir shop with Viking-theme key chains, and a soup and fast-food canteen.

This sleek fashion boutique offers a curated selection of high-end brands like Samsoe Samsoe, Ganni, and Rotate. Known for its minimalist aesthetic and timeless pieces, the store curates both casual and formal styles. It's a favorite among Reykjavík's fashion-forward crowd.

While traveling through Iceland, you will come across beautiful hand-knit sweaters in all kinds of colors and patterns. If you already know how to knit or you want to learn, this store offers kits with everything you need to make a traditional Icelandic sweater that will last you a lifetime.

In an expansive corrugated iron building on Laugavegur, you'll find this mecca to dapper men's fashion. The space is expansive, selling high-quality and expertly curated menswear for all occasions, from casual to formal. They stock upscale international brands like Barbour, Van Gils, and Loake alongside the shop's own label, Kormákur & Skjöldur.

This well-curated shop in the Kringlan shopping mall offers a wealth of Icelandic designs to liven up your home as well as a selection of on-trend international objects and accessories.

This nonprofit wool workshop is housed in an old white house by the Ring Road. Since the 1990s, local women have been knitting here and selling their wares, including lopapeysa (the iconic Icelandic wool sweater that has kept Icelanders warm for centuries). They also sell yarn and knitting needles, so visitors can learn how to make their own sweaters.