94 Best Places to Shop in Iceland

Tattoos make great lifelong souvenirs and Reykjavík Ink is the best-known studio in the city. Make sure to reach out far in advance to schedule time with one of the artists, as walk-ins are rare to snag at this tattoo shop.

If you ever wonder what kind of outerwear could handle the ever-changing weather patterns of Iceland, this raincoat shop has an answer for you. Aside from being completely functional, the jackets sold at Reykjavik Raincoats are undoubtedly Instagram-worthy as well: classic and minimal (thigh-length and hooded) designs putting bold colors front and center.

This gallery-slash-store is run by seven local women artists. The items you'll find here are delightfully different from the souvenirs of more pedestrian stores.

This record store with its own label doubles as a gift shop. Smekkleysa is known by locals for releasing music by the Icelandic alt-rock band Sugarcubes, of which Björk was a founding member. Unfortunately the group disbanded in 1992, but you can still buy their music at this shop.

Housed in an old fishing net repair shop, Steinunn is the studio of Icelandic fashion designer Steinunn Sigurðardóttir. She creates wearable art of various knits, which you can buy in this location.

Knitters, listen up: Storkurinn sells locally sourced wool in all colors. The inventory of imported wool is certainly larger, but this is the place if you're looking to find some local yarns for your next project.

The Handknitting Association of Iceland has its own outlet, selling (of course) only hand-knit items of various kinds. The back room is a wonderland of woolen knits and other handmade apparel.

This is exactly what it sounds like: a historic spot to buy a new read. The Old Bookstore has been owned by the same family since 1914, and everything you find inside—aside from the books—has remained relatively unchanged since then. Beyond the books, however, you'll also find an exhibit that tells the history of the town.

Clothing, housewares, accessories—there's a variety of items you can find at this gift shop. It's certainly less Iceland-focused than other souvenir stops in Reykjavík, but you're bound to see a few locals shopping inside.

One of the most relaxing things you can do while getting a tattoo is gaze out at the nearby coastline and take in views of the waves—exactly the atmosphere you'll find at this seaside studio. The artists here cover a wide range of styles.

The real draw at this candy shop is the massive selection of local and imported chocolate. If "local candy" is on your souvenir list, this is the place to go.

As the name suggests, there is a whole lot of wool happening at this gift shop. Sweaters, socks, sculptures—you name it, they have it. There are two locations in Reykjavík, and the other is just down the street at Laugavegur 20.

This respected outerwear brand has been keeping Icelanders warm since 1926. The outlet shop is a good way to save a few dollars without skimping on quality. And what better place to buy your cold-weather gear than a country straddling the Arctic Circle?

The ultimate Icelandic heritage brand, 66°North has managed to stay trendy with both cool fashionistas and their rural grandparents. Their Akureyri location, smack dab in the middle of downtown, offers all their classic wares, from their iconic Workman's hat to their popular Jökla parka. Pick one up and watch as suddenly everyone starts speaking Icelandic to you. 

Founded in 1986, this workshop and store sells jewelry for both men and women, made from a variety of materials, including silver, gold, and Icelandic stones. Stepping inside this shop is like walking into an Icelandic daydream.

What was once a pharmacy is now home to the space where three designers—Ýr Þrastardóttir, Halldóra Sif Guðlaugsdóttir, and Sævar Markús Óskarsson—use to showcase their work. This is the ultimate spot for finding a souvenir others are unlikely to have.

If you didn't make it to the Blue Lagoon—or didn't get a chance to buy their world-renowned products—you can visit this shop in Reykjavík. Here they sell the famous silica mud masks alongside other natural skincare products.

There are three things that make Bónus more than just a grocery store: first, it has an entire room dedicated to dairy that is basically a giant cooler. Second, the logo is an endearing piggy bank that has somehow managed to keep its smile despite a black eye. And finally, the candy selection is not to be missed.

In the heart of Reykjanesbær, the friendly Nanna has operated this glamorous gift shop for more than 30 years. Selling fresh flowers and high-quality design items handpicked from all over Scandinavia, you will find popular items like famous Moomin cups and Georg Jensen kitchenware.

This Icelandic brand offers tents and camping gear, electric bikes, and clothing for men, women, and children. If you're planning on camping, this is an essential stop for any last-minute shopping.

There’s an Eymundsson bookstore staffed by bibliophiles in almost every major town in Iceland, and the Akureyri location sits on one of the hot corners of town where the main high street meets the trendy Listagil street, which leads up to the church. Here you'll find all the latest titles along with a few classics, in both Icelandic and English, plus an excellent selection of magazines. Their superb in-house coffee shop is Te & Kaffi.

This lovely concept studio/store presents a beautiful array of goods made by local artists, farmers, designers, and more. They aim to promote fair trade, support local culture, and encourage creativity through workshops, events, and exhibitions. Hours can vary.

This shop has been selling woolens, knitting kits, sheepskin rugs, and other souvenirs to locals and visitors for more than 20 years. It's a great place to get a traditional Icelandic woolen sweater.

There’s a treasure trove of secondhand books here, with around 85% Icelandic titles and quite a few books in English, too. Among the romance novels and pulp fiction you’ll find the occasional rare classic, with some dating back to the 1700s. The owner, Olga, has been running the shop for over 30 years, but now in her 80s, she has passed the baton to a couple of charming young Brits named Stu and Ren, who run it on her behalf.