93 Best Places to Shop in Iceland

The main attraction at Jens Grandagarði are pieces made by the brand's designers in the Stigahlíð workshop. You'll also find offerings from international designers as well.

Located just south of Akureyri in a fairy-tale-inspired house decorated with giant candy canes and trimmed with faux frosting, Jólagarðurinn is not the place for grinches. The inside is packed to its pretty little rafters with an impressive display of Christmas goods, and the smell of burning embers mingles delightfully with those of peppermint, cinnamon, and smoked lamb. Icelandic Christmas music blends romantically with the tick-tock of Black Forest cuckoo clocks and the sound of wood crackling on an open hearth, fueling an atmosphere that should have your heart bursting with Yuletide joy, even in the middle of summer.

Time stands still at Kaupfjélagið, the old general store in Breiðdalsvík, where vintage stock is still on display. Today it sells groceries, toiletries, preserves, and other conveniences. You can also buy coffee and light meals.

If you want to make sure your Icelandic woolen goods are truly made in Iceland, then the KIDKA wool shop is your best bet. The wool is not only processed here, but this is also where the goods are designed and manufactured.

A boutique co-owned by Icelandic designers, KIOSK offers a curated selection of fashion, jewelry, and accessories, all showcasing local craftsmanship. This is where the fashionable people of the neighborhood shop for some truly killer looks.

A vibrant design store run by female artists, Kirsuberjatréð offers a curated selection of handmade Icelandic crafts, including fish skin bags, ceramics, jewelry, and music boxes. Many items are crafted from locally sourced or upcycled materials. The store’s intimate vintage setting invites visitors to explore unique creations while engaging directly with the artists.

In case you forgot your toothbrush, there is a small supermarket in town where you will find all necessities. It also has some quick food options like sandwiches, which are handy for a road trip or a small picnic by the scenic beach in Garður.

During the weekend, this lively and colorful flea market is open in an old ground-floor warehouse by the harbor (look for the big banner). Here you'll find treasures from local vendors, as well as handmade crafts.

This classic countryside supermarket offers all the necessities for locals, including some fantastic burgers. It makes a smart pit stop before heading farther east or west, as supermarkets tend to be far apart.

This is the only supermarket in the area, so if you are in need of any necessities or want to grab a snack for the late-night munchies, energy drinks for hikes, or have a romantic picnic by the river, make a pit stop here.

This mall has a number of charming clothing stores and a movie theater as well as good places to get souvenirs. An overhaul of its food court reinvented the space as a modern food hall, with a few adjacent sit-down restaurants and bars that offer darts, shuffleboard, and karaoke. It's on the east side of town at the intersection of Miklabraut and Kringlumýrarbraut. Buses 1, 3, 4, and 6 stop at Kringlan.

Quirky, colorful, and cool enough to capture a host of celebrity hearts, KronKron is owned by a lovely Icelandic couple, who have firmly established themselves as extraordinary designers. They specialize in creating unique garments made chiefly from silk, but they are mostly known for their quality \"Kron\" brand of footwear. Over the years this dedicated duo has created countless shoe styles in every circus-inspired shade imaginable. Designs feature attractive details and are executed by a personally selected team of talented artisans.

If you walk about 100 meters (328 feet) farther than the Secret Lagoon, you will find a small boutique tucked away behind a big greenhouse. This is the storefront and workshop of the Icelandic clothing brand Kurl Project, which is all designed and produced in Iceland by tailor and owner Erna Óðinsdóttir.

In this charming little corrugated iron house you will find traditional sweets, handmade soaps, and postcards depicting views of Eyrarbakki. Stepping into the shop feels like entering a small museum; it is styled after a convenience store managed by the legendary Guðlaugar Pálsson from 1919 until his death in 1993. Be aware that it's only open on weekends and sporadically in the winter.

What used to be a charming and tiny design boutique is now a beautiful and spacious store located in the heart of Hafnarfjörður. They carry a wide selection of gifts by trendy Icelandic and Scandinavian designers, including posters, ceramics, jewelry, and much more.

The name gives it away, but this shop might just have the trendiest outfits you could possibly dress a child in (and that's meant in a very positive, envious way). Deemed an "urban kids fashion brand," Moi Kidz caters to all genders between the ages of 0 and 12.

What began as an online shop offering a variety of skincare products and well-made accessories is now a beautiful brick-and-mortar store. It's the perfect spot for design-conscious travelers on the search for a souvenir or two.

You'll find yourself surrounded by books (both Icelandic and English) in Penninn Eymundsson Ísafirði. There's also a café inside, in case you want a cup of coffee while reading your new book.

Those planning to spend a few nights under the stars can skip the tent and sleeping bags when packing their bags (more room for souvenirs!) and just rent one here. The professionals at Rent a Tent know exactly what kind of gear you're going to need to face the elements and offer package deals that include everything one would need for a Ring Road trip or trekking into the Highlands.

Featuring 20 restaurants and a selection of shops, the Selfoss Centre is a must-visit. Art lovers can pick up some local pieces at the Listasel Gallery co-op while fashionistas can drool over the jewelry at Gullfoss. No visit is complete without a bouquet of fresh flowers from 1905 Blómahús.

One of the most beloved jewelry stores in Iceland was founded by a Finnish-Icelandic couple, who are known for their romantic yet timeless designs that you can wear for a lifetime. Their expertise in working with precious metals and stones makes their engagement rings very popular with couples from all over the world.

This cozy independent bookstore offers a curated selection of new and gently used books in both Icelandic and English.

One of Iceland‘s two major shopping malls, Smáralind (pronounced smow-ra-lind), is in Kópavogur, a community neighboring Reykjavík to the south. It's huge—you'll find 90 stores across three floors—and houses, among other stores, international clothing chains Zara and H&M, as well as Build-a-Bear and a wide range of Icelandic shops. The mall also features a movie theater and gym. Bus 2 stops at Smáralind

At this charming little farmers' market, you can grab locally grown Icelandic produce, freshly baked bread, handicrafts from local artisans, and so much more. You'll also find some of the best takeaway coffee in the area—roasted right here in Iceland—so make sure to grab a cup on your way in or out. 

Visiting a secondhand store in another country is always fun—it's a great way to see what the locals are (or were) wearing—and Spúútnik is no exception. This long-standing shop is funky, with a focus on clothing and accessories from the 1980s and '90s.

Chock-full of dusty tomes, pulpy paperbacks, and who-knows-what-else, this used bookstore is a treasure trove of eccentricities. The name translates to \"Black Books,\" a nod to the British sitcom. The store is a prime locale for some souvenir shopping (and a chat with Stu and Ren, the charming couple who own it).

Is there any clothing item as quintessentially Icelandic as the lopapeysa (wool sweater)? Established in 1901, Thorvaldsens Bazar has been selling lopapeysur and other wool products all knit by hand by local women. All items are tagged with the name of the knitter who produced it and all proceeds go to a charity benefiting children in need.

If you plan on spending time outdoors, this is a one-stop shop for all the items you'll need. Útilíf carries basic gear and clothing for hiking, climbing, walking, and other outdoor sports. 

This kitchsy yet fun souvenir shop is perfect if you're looking for a fluffy sheep key chain, Game of Thrones mug, or punny Iceland T-shirt.

Alcohol is not widely sold in grocery stores in Iceland—you have to visit government-run liquor stores. They're usually open no later than 7 pm on weekends, and that's where the planning comes in. There are a number of locations around Reykjavík and throughout the country. Just be warned: alcohol in Iceland is not cheap.