Litla Jólabúðin
One look at Litla Jólabúðin and you'll know what it's all about: Christmas. The shop is open year-round despite its seasonality, selling ornaments and other wintertime trinkets. They keep a countdown to Christmas going outside the shop and sell postcards to fill out and drop in the post box out front to get a special something in the mail from one of Iceland's mischievous Yule Lads.