If you want to know what young and trendy means to Seoul's hoteliers, look no further than the IP Boutique. Billed as Seoul's first boutique hotel when it opened in 2010, it feels like a higher-end and more restrained version of Korea's motels (with their over the top designs). While the colorful exterior and lobby—with its oversized plush couch and chairs designed like playground swings—reminds one of a cartoon, the rooms are more restrained. Each one has its own
unique pop-art inspired design, making for a fun and unique stay. Located near the foreigner-dominated nightlife area of Itaewon, with its mishmash of bars and restaurants, the IP feels like a hotel aimed at people who are more interested in a good night out than a morning of touring the palaces.