Seoul Shopping

When it comes to shopping, prices in Seoul are similar to those in the U.S. The highlight of shopping here is discovering handicrafts and Korean brands and not available back home. Insadong is a good place to look for souvenirs, Itaewon for inexpensive, high-quality tailored suits, and Gangnam for high-end fashion.

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Antiques/ Collectibles 1

Books/ Stationery 1

Ceramics/ Glassware 1

Clothing 2

Crafts 1

Department Stores 1

Gifts/ Souvenirs 1

Household Items/ Furniture 2

Spa/ Beauty 1

Specialty Stores 1

Textiles/ Sewing 1

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Seoul Shopping

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Hahn's Custom Tailoring

  • Clothing

Seoul has a reputation for inexpensive, high-quality tailored suits and Hahn's is one of the most established and convenient tailors...

Jardin de Chouette

  • Clothing

Kim Jaehyun's high-end brand has garnered international acclaim and is one of Korea's fashion success stories. Her designs don't come...


  • Household Items/Furniture

The works here combine traditional Korean design and modern functionality, elevating basic household items—boxes, frames, even bookmarks—into...

Kwang Ju Yo

  • Ceramics/Glassware

Kwang Ju Yo sells superb Korean celadon and porcelain pottery. All of its works are made just outside of Seoul in Gwangju, a traditional...

Kyobo Bookstore

  • Books/Stationery

Korea's largest chain of bookstores, the flagship branch has an excellent selection of English language books. ...

Myung Sin Dang

  • Specialty Stores

It's hard to believe that this tiny shop is one of the best known art suppliers in Insadong, but it has a long tradition of selling high-quality...

National Souvenir Center

  • Gifts/Souvenirs

While the items here may not be as unique compared with Insadong's other shops, the National Souvenir Center is a good one-stop solution.

Shinsegae Department Store

  • Department Stores

Korea's oldest department store, the main branch of Shinsegae has more character than its rivals. Although shoppers can find all the...

The Foot Shop

  • Spa/Beauty

Amid Seoul's wealth of quality massage shops, The Foot Shop has skilled masseuses and a variety of massage options, but the real stars...


  • Crafts

Dealing in traditional and contemporary Korean crafts, furniture, and antiques since 1924, this is one of the best places to look for...