Piazza Venezia stands at what was the beginning of the ancient Via Flaminia, a historic Roman road leading northeast across Italy to the Adriatic Sea. From this square, Rome's geographic heart, all distances from the city are calculated.
The piazza was transformed at the turn of the 20th century when much older ruins were destroyed to make way for a modern capital city (and a massive monument to unified Italy's first king). The female bust near the church of San Marco in the southwest corner of the piazza is a fragment of a statue of Isis, now known to the Romans as Madama Lucrezia. It is one of the city's "talking statues" on which anonymous poets hung verses pungent with political satire.
The Via Flaminia remains a vital artery. The part leading from Piazza Venezia to Piazza del Popolo is now known as Via del Corso, after the horse races (corse) that were run here during the wild Roman carnival celebrations of the 17th and 18th centuries. It also happens to be one of Rome's busiest shopping streets.