Fodor's Expert Review Icewear
City Center East Fodor's Choice
Primarily an outerwear and outdoor gear store, Icewear is a popular local chain that can be found in a number of places around Reykjavík. If you're looking to bring home a wool blanket, this is often the place to find the least expensive options. They may be one of the best deals in the store; prepare to spend the usual (expensive) prices for sweaters, jackets, socks, and shoes.