4 Best Places to Shop in City Center West, Reykjavík

Co-owned by Jónsi, vocalist for the Icelandic post-rock band Sigur Rós, along with his sisters Lilja, Sigurrós, and Inga Birgis, this might be the most unique shopping experience in Reykjavík. Draped in a dark color palette, Fischer is a whole mood from the moment you walk through its doors. Every moment in Fischer is a kind of lesson, from the scents of the room sprays, candles, and perfumes to the story behind the jewelry pieces.

This ceramic gallery and studio showcases the work of Kolbrún Björgólfsdóttir, an artist who has been creating pottery since the mid-1970s. Her work is characterized by small drawings etched into the vessels and other forms.

Walking into the Nordic Store is like stepping into a giant ball of wool. Everywhere you look, you'll find wool sweaters, blankets, socks, scarves—if you can wear it and it's made from wool, you'll find it here. In addition to clothing, the Nordic Store also has a solid selection of outdoor wear and gear, like running shoes, winter coats, and thermal accessories.

If you're on the hunt for a book, chances are Penninn Eymundsson Austurstræti has what you need. As Iceland's oldest bookstore (established in 1872), it has a tried-and-true reputation for well-stocked shelves, carrying the latest Icelandic publications in translation, as well as international releases, classics, magazines, and coffee-table books. The collection is spread out over three floors, but there is a coffee shop on-site to let visitors refuel mid-browse.