3 Best Places to Shop in City Center West, Reykjavík

This clothing shop designs slow fashion that’s as timeless as it is sustainable. Though it launched with minimalist designs for children's clothes crafted from eco-friendly materials that were built to last and grow with your child, it offers a full line of clothing for men and women as well. The store doubles as a design studio, offering a serene space to explore luxurious knitwear, heirloom-quality accessories, and cozy textiles. Each piece tells a story of craftsmanship. It’s a must-visit for anyone seeking thoughtful, long-lasting fashion with a conscience.

In summertime Austurstræti sometimes fills with the stands of outdoor merchants offering everything from woolen items, records, and books to vegetables, fruit, and bread. During evenings and weekends, the food wagons set up shop to sell their wares. Be on the lookout for the waffle vendors in the yellow and blue van—their waffles, topped with jam and cream, are addictive.

This kitchsy yet fun souvenir shop is perfect if you're looking for a fluffy sheep key chain, Game of Thrones mug, or punny Iceland T-shirt.