How do I sell a Garden Break?

Jan 5th, 2012, 12:57 PM
  #1  
Original Poster
 
Join Date: Jan 2012
Posts: 3
How do I sell a Garden Break?

Hi I really need your help!

I have been given a project at work of designing and marketing a garden break to Cornwall!
I am ok with the designing part - but I really need help in where to advertise it - Can anyone help me ?

Is there THE GARDEN MAG that I should know about - or a website that someone going on a trip like this would look at ?

Please, please help me!!

Many Thanks
emmac is offline  
Jan 5th, 2012, 01:15 PM
  #2  
 
Join Date: Jul 2006
Posts: 16,737
not sure but the phrase "Garden Break" in these times suggest the gap between one job and the next. Perhaps another phrase?
bilboburgler is offline  
Jan 5th, 2012, 01:29 PM
  #3  
Original Poster
 
Join Date: Jan 2012
Posts: 3
Yeh - Sorry - A holiday to Cornwall staying at a hotel and visiting some gardens such as Eden Project whilst staying with us. I am really unsure of how to reach my target market?
emmac is offline  
Jan 5th, 2012, 01:32 PM
  #4  
 
Join Date: Oct 2006
Posts: 666
What is a garden break?
cferrb is offline  
Jan 5th, 2012, 01:40 PM
  #5  
 
Join Date: Feb 2003
Posts: 7,525
Confused...you want to advertize in UK..or..where?
Michel_Paris is offline  
Jan 5th, 2012, 01:47 PM
  #6  
 
Join Date: Feb 2004
Posts: 14,578
My first thought is to advertise on any website that promotes travel to or in Cornwall. How to find those? Just put Cornwall in to a google or other search window.

In fact, I would do searches for Cornish holidays; short breaks in Cornwall; Cornwall gardens; gardens in Cornwall, etc., and see where those lead you.

I am still getting a Yorkshire tourist magazine I signed up for when researching our Yorkshire trip. I'm pretty sure Cornwall would offer something similar.

If you are working for an accomodation, I would certainly look into buying advertising on any website that lists your own company.
tuscanlifeedit is offline  
Jan 5th, 2012, 01:56 PM
  #7  
Original Poster
 
Join Date: Jan 2012
Posts: 3
Thanks for your reply's

Sorry - I'm new to forums!!!

Yeh - We are a hotel in Cornwall that needs to advertise our garden holiday's to the rest of the UK - I guess rather than thinking about advertising in mag's I should start with the web!
emmac is offline  
Jan 5th, 2012, 02:32 PM
  #8  
 
Join Date: Oct 2005
Posts: 64,303
You might look at the Yellow Book - they do have advertising, but it might be pricey.

They also publish individual County guides which might be a better fit. They are smaller (only about 30-40 pages so the ads are more prominent.
janisj is offline  
Jan 5th, 2012, 03:16 PM
  #9  
 
Join Date: Feb 2006
Posts: 52,523
We are a hotel in Cornwall that needs to advertise our garden holiday's to the rest of the UK - I guess rather than thinking about advertising in mag's I should start with the web!>>

I assume that as an established business in the tourist trade in cornwall you will be familiar with the Cornish Tourist Board and presumably already advertise there, so you'll know about their publications and websites which is where you might like to start.

also, there are already several of these types of trips out there - try googling to look at the opposition. you'll need to see that they offer at what price-points if you're to be competitive. and think about what makes your hotel attractive to garden lovers - are you near one of the NT gardens or Eden, have a nice garden yourselves, or an interest in them so you can provide specialist knowledge and publications like the map of the Gardens of cornwall published every year by the tourist board and the Cornwall garden society?
annhig is offline  
Jan 5th, 2012, 03:17 PM
  #10  
 
Join Date: Apr 2011
Posts: 2,342
<>

I think this is the wrong site to advertise your hotel or to get advice on how you can do it......
clausar is offline  
Jan 5th, 2012, 03:22 PM
  #11  
 
Join Date: Feb 2006
Posts: 52,523
clausar - I tend to agree, but the OP did not tell us the name of her hotel which is why some of us were giving her the benefit of the doubt.

even down here in the far south-west of the UK we tend to be a bit more savvy than the OP appears to be, so I'll be interested to see what s/he says when s/he comes back!
annhig is offline  
Jan 5th, 2012, 04:42 PM
  #12  
 
Join Date: Aug 2006
Posts: 2,026
Emmac, is your hotel listed in one of the agencies, like Farm Stay UK (at least I think I remembered the correct name)? I know we usually use them to find places when doing our cross-country drives.

dave
daveesl is offline  
Jan 5th, 2012, 10:34 PM
  #13  
 
Join Date: Aug 2007
Posts: 158
Go into your local newsagent, dentist and GP.

You'll find them awash with gardening and, if Cornwall's anything like the Cotswolds, "County" magazines with names like Plymouth Life or whatever. You'll also find any number of magazines aimed at grownups, like the Oldie, the RSPB magazine and the National Trust magazine (many not sold through newsagents, but always lying round GPs' and dentists' waiting areas).

You'll probably find some gardening mags like Amateur Gardening a bit too preoccupied with compost making and Ten Tips for Looking After Your Secateurs. But others, like BBC Gardening World, carry a fair smattering of ads for garden-related travel (look in the classifieds). So do virtually all mags aimed at adults: the Spectator, for example, gets a huge slug of its ad revenue from ads for garden tours and the Oldie probably has more space given over to garden travel ads than to its endless editorial whingeing.

Don't forget the travel sections of weekend literate newspapers: they're forever doing features on domestic holidaymaking.

The first principle of ALL media selection is that the only way to decide the right medium for you is small-scale experiment
TheFlannerpooch is offline  

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are On


Thread Tools
Search this Thread

Contact Us - Archive - Advertising - Cookie Policy -

FODOR'S VIDEO

All times are GMT -8. The time now is 08:46 AM.