16 Best Shopping in San Diego, California
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San Diego’s retail landscape has changed radically in recent years with the opening of several new shopping centers—some in historic buildings—that are focused more on locally owned boutiques than national retailers. Where once the Gaslamp was the place to go for urban apparel and unique home decor, many independently owned boutiques have decided to set up shop in the charming neighborhoods east of Balboa Park known as North Park and South Park. Although Downtown is still thriving, any shopping trip to San Diego should include venturing out to the city’s diverse and vibrant neighborhoods. Not far from Downtown, Little Italy is the place to find contemporary art, modern furniture, and home accessories.
Old Town is a must for pottery, ceramics, jewelry, and handcrafted baskets. Uptown is known for its mélange of funky bookstores, offbeat gift shops, and nostalgic collectibles and vintage stores. The beach towns offer the best swimwear and sandals. La Jolla’s chic boutiques offer a more intimate shopping experience, along with some of the classiest clothes, jewelry, and shoes in the county. The new La Plaza La Jolla is an open-air shopping center with boutiques and galleries in a Spanish-style building overlooking the cove. Point Loma’s Liberty Station shopping area in the former Naval Training Center has art galleries, restaurants, and home stores. Trendsetters will have no trouble finding must-have handbags and designer apparel at the world-class Fashion Valley mall in Mission Valley, a haven for luxury brands such as Hermès, Gucci, and Jimmy Choo.
Enjoy near-perfect weather year-round as you explore shops along the scenic waterfront. The Headquarters at Seaport is a new open-air shopping and dining center in the city’s former Police Headquarters building. Here there are some big names, but mostly locally owned boutiques selling everything from gourmet cheese to coastal-inspired home accessories. Just next door, Seaport Village is still the place to go for trinkets and souvenirs. If you don’t discover what you’re looking for in the boutiques, head to Westfield Horton Plaza, the Downtown mall with more than 120 stores. The sprawling mall completed a major restoration project in 2016 to include a new public plaza, amphitheater, and fountains.
Most malls have free parking in a lot or garage, and parking is not usually a problem. Westfield Horton Plaza and some of the shops in the Gaslamp Quarter offer validated parking or valet parking.
Fashion Valley
San Diego's most upscale mall has a contemporary Mission theme, lush landscaping, and nearly 200 shops and restaurants. Acclaimed retailers like Nordstrom, Neiman Marcus, Bloomingdale's, and Tiffany & Co. are here, along with boutiques from fashion darlings like Michael Kors, Tory Burch, and Ted Baker. H&M is a favorite of fashionistas in search of edgy and affordable styles. Free wireless Internet service is available throughout the mall. Select "Simon WiFi" from any Wi-Fi–enabled device to log onto the network.
If you're visiting from out of state, are a member of the military, or have a AAA membership, you can pick up a complimentary Style Pass at Simon Guest Services (located on the lower level beneath AMC Theaters near Banana Republic), which can get you savings at more than 70 of Fashion Valley's stores and restaurants.
Gold Leaf
This home-decor shop is run by a husband-and-wife duo. There's furniture, kitchenware, jewelry, greeting cards, and a kids' section.
Recommended Fodor's Video
Pigment
This beautifully styled shop carries a wide variety of design-conscious goods for the home, including geometric print pillows, outdoor bistro chairs, and home bar accessories. In Pigment's plant lab, you can build your own terrariums, which make great souvenirs.
The Book Catapult
Verbatim Books
Visible from blocks away, thanks to its large mural paying homage to Stephen King, Verbatim Books boasts an inventory of more than 35,000 books in its wide-open wonderland of the printed word. Visually stunning inside and out—decked with chandeliers and the store's name spelled out in books on its back wall (which also has a mysterious, colorful door)—the shop carries everything from classics to cookbooks to supernatural and metaphysical volumes, in addition to maintaining a zine library for those interested in DIY publishers.
Bazaar del Mundo Shops
With a Mexican villa theme, the Bazaar hosts riotously colorful gift shops such as Ariana, for ethnic and artsy women's fashions; Artes de Mexico, which sells handmade Latin American crafts and Guatemalan weavings; and The Gallery, which carries handmade jewelry, Native American crafts, collectible glass, and original silk-screen prints. The Laurel Burch Gallerita carries the complete collection of its namesake artist's signature jewelry, accessories, and totes.
Cousin's Candy Shop
Sample homemade fudge and taffy that's been cooked, stretched, and wrapped on-site at this old-fashioned confectionery shop. The old-time candies in nostalgic tins make thoughtful gifts.
M-Theory Music
This locally owned record store in Mission Hills carries new and used vinyl and CDs. They regularly host in-store performances.
Old Town Harney Street Market
San Diego's largest weekend artisan market presents live music and local artists selling jewelry, paintings, photography, handblown glass, apparel, pottery, and decorative items. The San Diego Trolley's Old Town stop is two blocks north of the market.
Old Town Market
The atmosphere is colorful, upbeat, and Mexico-centric at this eclectic market. Local artisans create some of the wares for sale, including everything from dolls and silver jewelry to gourmet foods, home-decor items, and apparel.
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Thread and Seed
This indie boutique in South Park’s historic 30th & Fern building is filled with quirky art, jewelry, gifts, and clothing from emerging designers and artists using recycled or repurposed materials. This is a great place to pick up souvenirs if you’re into supporting local: 75% of the designers are from California.
Tienda de Reyes
This festive "store of the kings" stocks Old Town's largest selection of Day of the Dead art, and carries sculpture, handbags, and glassware from Mexico and Peru.
Vinyl Junkies Record Shack
A converted Craftsman house in a mixed residential and business area of South Park, Vinyl Junkies Record Shack is easy to spot, due to its bright orange walls inside and colorful murals outside. Spun off of a seasonal pop-up record swap event, Vinyl Junkies' brick-and-mortar shop is an appealing visit for both diehard record collectors and casual browsers alike. Its selection is well curated, and its walls are lined with an impressive array of eye candy, from classic show posters to vintage record players. DJs regularly spin during shopping hours, and on weekends the store hosts live performances outside.
Spend a little time in the adjacent Digger's Den, where every record is priced $5 or under.
Ye Olde Soap Shoppe
The mere scent of Ye Olde's hand-fashioned soaps conjures up a relaxing bath. If you want to craft your own soaps, you'll find a full line of supplies, as well as soaps and lotions from around the world.