San Diego

San Diego’s retail landscape has changed radically in recent years with the opening of several new shopping centers—some in historic buildings—that are focused more on locally owned boutiques than national retailers. Where once the Gaslamp was the place to go for urban apparel and unique home decor, many independently owned boutiques have decided to set up shop in the charming neighborhoods east of Balboa Park known as North Park and South Park. Although Downtown is still thriving, any shopping trip to San Diego should include venturing out to the city’s diverse and vibrant neighborhoods. Not far from Downtown, Little Italy is the place to find contemporary art, modern furniture, and home accessories.

Old Town is a must for pottery, ceramics, jewelry, and handcrafted baskets. Uptown is known for its mélange of funky bookstores, offbeat gift shops, and nostalgic collectibles and vintage stores. The beach towns offer the best swimwear and sandals. La Jolla’s chic boutiques offer a more intimate shopping experience, along with some of the classiest clothes, jewelry, and shoes in the county. The new La Plaza La Jolla is an open-air shopping center with boutiques and galleries in a Spanish-style building overlooking the cove. Point Loma’s Liberty Station shopping area in the former Naval Training Center has art galleries, restaurants, and home stores. Trendsetters will have no trouble finding must-have handbags and designer apparel at the world-class Fashion Valley mall in Mission Valley, a haven for luxury brands such as Hermès, Gucci, and Jimmy Choo.

Enjoy near-perfect weather year-round as you explore shops along the scenic waterfront. The Headquarters at Seaport is a new open-air shopping and dining center in the city’s former Police Headquarters building. Here there are some big names, but mostly locally owned boutiques selling everything from gourmet cheese to coastal-inspired home accessories. Just next door, Seaport Village is still the place to go for trinkets and souvenirs. If you don’t discover what you’re looking for in the boutiques, head to Westfield Horton Plaza, the Downtown mall with more than 120 stores. The sprawling mall completed a major restoration project in 2016 to include a new public plaza, amphitheater, and fountains.

Most malls have free parking in a lot or garage, and parking is not usually a problem. Westfield Horton Plaza and some of the shops in the Gaslamp Quarter offer validated parking or valet parking.

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  • 1. Ascot Shop

    La Jolla

    The classic Ivy League look is king in this traditional haberdashery that sells menswear by Saxx, Hagen, and Peter Miller. In-house same-day tailoring is available.

    7750 Girard Ave., San Diego, California, 92037, USA
    858-454–4222
  • 2. Casa Artelexia

    Little Italy | Household Items/Furniture

    This colorful shop specializing in Mexican gifts and art started as a booth at a farmers' market by a father-daughter team, but has since evolved into a large retail space with its own art gallery and event space. Products—handpicked and imported from different parts of Mexico—include hand-blown glassware, Sacred Heart wall hangings, books and paintings depicting Frida Kahlo, and Dia de Los Muertos-themed items. Casa Artelexia also offers weekly art classes, and has a second store located in North Park.

    2400 Kettner Blvd., No. 102, San Diego, California, 92101, USA
    619-544–1011

    Shop Details

    Rate Includes: Closed Mon.
  • 3. Dolcetti Boutique

    Gaslamp Quarter | Clothing

    With everything from flirty dresses to casual daytime outfits and a full-service hair salon on-site, this Gaslamp Quarter boutique is a one-stop shop for getting ready for a night on the town. The lofty space with exposed brick walls is owned by style-savvy sisters, and also carries accessories, jewelry, menswear, and children's clothing.

    635 5th Ave., San Diego, California, 92101, USA
    619-501–1559

    Shop Details

    Rate Includes: Closed Mon.
  • 4. Emerald City Surf Shop

    For more than 30 years, Emerald City has provided Orange Avenue shoppers with a broad selection of swimwear, clothing, sunglasses, and hats from beachy brands like Billabong, Roxy, Vans, and O'Neill. The shop also offers surfboard, bodyboard, and swim fin rentals.

    1118 Orange Ave., San Diego, California, 92118, USA
    619-435--6677
  • 5. Fresh Produce

    La Jolla | Clothing

    Sunny and spirited Fresh Produce sells beach-inspired clothing made with comfy fabrics. The boutique's easy-to-wear pieces are perfect for vacations and weekend getaways.

    1147 Prospect St., San Diego, California, 92037, USA
    858-456–8134
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  • 6. Gaslamp Garage

    Gaslamp Quarter | Clothing

    Crammed floor to ceiling with merchandise and decorated to look like a 1950s auto repair shop, the city's largest souvenir shop is the place to head for Padre's gear and San Diego mementos. The store also stocks a wide variety of sportswear and sandals from brands like Reef, Roxy, and Volcom, and the Kidz Garage has toys, electronics, and apparel from infant to size 12.

    301 5th Ave., San Diego, California, 92101, USA
    619-241–4240
  • 7. Moniker General

    Liberty Station

    Grab your hipster plaid flannels, cleverly named candles, linen jumpsuits, plant-dyed bandanas, and canvas backpacks at this Instagram-worthy shop where you can stock up on clothing, home goods, and accessories, all while sipping on a craft cocktail or coffee.

    2860 Sims Rd., San Diego, California, 92106, USA
    619-255–8772
  • 8. Overload

    North Park

    Get the latest brands of footwear, streetwear, skateboards, and accessories at this edgy skate shop.

    3827 30th St., San Diego, California, 92104, USA
    619-819--6143
  • 9. Sauvage Swimwear

    La Jolla | Clothing

    This luxurious boutique sells sexy and sophisticated swimsuits, beachwear, jewelry, and accessories for women, as well as swim trunks, surf shorts, and workout gear for men.

    1025 Prospect St., Suite 140, San Diego, California, 92037, USA
    858-729–0015
  • 10. Sigi's Boutique

    Clothing

    Women seeking high-end European designer fashions and accessories love this shop's fine cashmere from Scotland, stylish classics from Italy and France, and sportswear from Herno.

    7888 Girard Ave., La Jolla, California, 92037, USA
    858-454–7244
  • 11. Thread and Seed

    South Park

    This indie boutique in South Park’s historic 30th & Fern building is filled with quirky art, jewelry, gifts, and clothing from emerging designers and artists using recycled or repurposed materials. This is a great place to pick up souvenirs if you’re into supporting local: 75% of the designers are from California.

    2220 Fern St., San Diego, California, 92104, USA
    858-433–0950

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