Puerto Vallarta Shopping



Joyería Yoler

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Joyería Yoler Review

Manager Ramon Cruz proudly shows off the store's collection of the Los Castillo family's silver jewelry made with lost-wax casting as well as hammering and burnishing techniques, small silver pitchers with lapis lazuli dragonfly handles, napkin rings, abalone pillboxes, and other lovely utilitarian pieces. The merchandise—which includes an extensive yet not overwhelming array of silver and semi-precious-stone jewelry—is nicely arranged in the ample shop. It's open daily from 9 am to 10 pm (even on Sunday).

    Contact Information

  • Address: Calle Olas Altas 391, Col. E. Zapata, Puerto Vallarta, 48380 | Map It
  • Phone: 322/222–8713; 322/222–9051
  • Location: Zona Romántica

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    Bad Neighbors But Hey They Do What They Want

    In violation of local law, this jeweler pays into tour bus service to receive regular busloads of cruisers, thereby maximize their sales to incoming, quick-trip tourists who wouldn't make it into town from the cruise terminal without the bus ride and do not have time to find a better store.

    It's fine idea for generating revenue but the store is located on the almost beachfront Olas Altas strip, a two lane street lined with outdoor dining and other shops. The result is massive busses illegally parked and frequently firing their air brakes and hydraulics while occasionally opening up their onboard sewage systems beside sidewalk tables where patrons of the neighboring cafe are having lunch.

    After shouting conversation over the bus noise with a friend for a quarter hour, I got up and addressed Joyeria Yoler's manager on duty about the illegal parking and the resulting annoyances. He replied, "this is Mexico, we do what we want." I am a foreign resident here, a lover of this country but not a big fan of this attitude. I asked for clarification: "You admit it's illegal, but you don't care?" This guy smiled and said, "You got it," equally annoyed with me. The entire exchange was in Spanish except for his parting wishes for me to "have a nice day."

    Next time you're in the area, please do something good for the neighborhood and leave these guys off your shopping list. If visiting on a cruise ship, please ask your shopping tour organizer whether the trip involves violating any local laws. No need to worry about these innovators, surely they'll figure out a way to get ahead.

    by Ignacio_V1830, 8/25/13

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