This small-time resort with a shingle beach is popular with Spanish and Northern European vacationers. It's been a fishing village since Phoenician times, 3,000 years ago, when it was called Sexi; later, the Moors built a castle here for the treasures of Granada's kings. The road west from Motril and Salobreña passes through what was the empire of the sugar barons, who brought prosperity to Málaga's province in the 19th century: the cane fields now give way to lychees, limes, mangoes, pawpaws, and olives.
The village is actually two, separated by the dramatic rocky headland of Punta de la Mona. To the east is Almuñécar proper, and to the west is La Herradura, a quiet fishing community. Between the two is the Marina del Este yacht harbor, which, along with La Herradura, is a popular diving center. A renowned jazz festival takes place annually in July, often showcasing big names.