Profumeria Materozzoli dates from 1870, but has modernized its interior to display its vast range of high-quality toiletries and perfumes, including the classic Parma violets line, Crabtree & Evelyn, and Kiehl face, hair, and body products. The shop is on the ground floor of the aristocratic Palazzo Fiano, where workmen digging out the foundations discovered Augustus' Altar of Peace, the Ara Pacis, in 1568.
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