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An ever-changing roster of cutting-edge designers like Richard Nicholl, Helmut Lang, and Alexander Wang is on offer here, and, for men (down the street at No. 59), everything from Comme des Garcons to Nudie Jeans. Although the emphasis is on chic directional fashion, co-owner and American expat Brix Smith-Start is more mother hen than formidable fashionista and is happy to gently guide customers into trying something new.
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