60 Best Places to Shop in Reykjavík, Iceland

The Handknitting Association of Iceland

Miðbær Fodor's choice

The Handknitting Association of Iceland has its own outlet, selling (of course) only hand-knit items of various kinds. The back room is a wonderland of woolen knits and other handmade apparel.

Ungfrúin Góða

Miðbær Fodor's choice

Clothing, housewares, accessories—there's a variety of items you can find at this gift shop. It's certainly less Iceland-focused than other souvenir stops in Reykjavík, but you're bound to see a few locals shopping inside.

Valkyrie Tattoo Studio

Vesturbær Fodor's choice

One of the most relaxing things you can do while getting a tattoo is gaze out at the nearby coastline and take in views of the waves—exactly the atmosphere you'll find at this seaside studio. The artists here cover a wide range of styles.

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Vínberið

Miðbær Fodor's choice

The real draw at this candy shop is the massive selection of local and imported chocolate. If "local candy" is on your souvenir list, this is the place to go.

Woolcano Gift Shop

Miðbær Fodor's choice

As the name suggests, there is a whole lot of wool happening at this gift shop. Sweaters, socks, sculptures—you name it, they have it. There are two locations in Reykjavík, and the other is just down the street at Laugavegur 20.

66° North Outlet

Háaleiti

This respected outerwear brand has been keeping Icelanders warm since 1926. The outlet shop is a good way to save a few dollars without skimping on quality. And what better place to buy your cold-weather gear than a country straddling the Arctic Circle?

Anna María Design

Miðbær

Founded in 1986, this workshop and store sells jewelry for both men and women, made from a variety of materials, including silver, gold, and Icelandic stones. Stepping inside this shop is like walking into an Icelandic daydream.

Apotek Atelier

What was once a pharmacy is now home to the space where three designers—Ýr Þrastardóttir, Halldóra Sif Guðlaugsdóttir, and Sævar Markús Óskarsson—use to showcase their work. This is the ultimate spot for finding a souvenir others are unlikely to have.

Blue Lagoon Shop

Miðbær

If you didn't make it to the Blue Lagoon—or didn't get a chance to buy their world-renowned products—you can visit this shop in Reykjavík. Here they sell the famous silica mud masks alongside other natural skincare products.

Bónus

Miðbær

There are three things that make Bónus more than just a grocery store: first, it has an entire room dedicated to dairy that is basically a giant cooler. Second, the logo is an endearing piggy bank that has somehow managed to keep its smile despite a black eye. And finally, the candy selection is not to be missed.

Laugavegur 59 Kjörgarður, Reykjavík, Capital Region, 101, Iceland
354-527–9000

Ellingsen

Vesturbær

This Icelandic brand offers tents and camping gear, electric bikes, and clothing for men, women, and children. If you're planning on camping, this is an essential stop for any last-minute shopping.

Gyllti Kötturinn

Miðbær

This secondhand shop is immediately recognizable by its logo: a cat surrounded in glitter. It's fun to stop in and browse; there's always something new to see and try on.

Herrafataverzlun Kormáks og Skjaldar

Miðbær

Here you'll find menswear for all occasions, from casual to formal. They stock upscale international brands like Barbour, Van Gils, and Loake alongside the shop's own label, Kormákur & Skjöldur, at this basement outpost.

Irezumi Ink Iceland

Miðbær

This tattoo shop is staffed by a wide range of artists, and there's a good chance you'll find an artist fit for your design. Book in advance as appointments fill up quickly.

Íslensku Alpanir

Háaleiti

This store has everything you would ever need to brave the Icelandic weather. If you're camping, hiking, or just spending an extended amount of time outside, you'll find something here to make your life easier.

Faxafen 12, Reykjavík, Capital Region, 103, Iceland
354-534–2727

Jens Grandagarði

Vesturbær

The main attraction at Jens Grandagarði are pieces made by the brand's designers in the Stigahlíð workshop. You'll also find offerings from international designers as well.

Kirsuberjatréð

Miðbær

The Cherry Tree is a collective of 10 women selling their own creations. From music boxes and fishskin purses to pottery and housewares, you never know what you're going to find in this shop.

Vesturgata 4, Reykjavík, Capital Region, 101, Iceland
354-562–8990

Kolaportið Flea Market

Miðbær

During the weekend, this lively and colorful flea market is open in an old ground-floor warehouse by the harbor (look for the big banner). Here you'll find treasures from local vendors, as well as handmade crafts.

Kringlan Mall

Háaleiti

This mall has a number of charming clothing stores and a movie theater, as well as good places to get souvenirs. It's on the east side of town at the intersection of Miklabraut and Kringlumýrarbraut. Kringlan's free shuttle bus departs from the tourist information center (Aðalstræti 2) at 11 and 2, Monday through Saturday; the return trip departs Kringlan at 1:30 on weekdays.

KronKron

Miðbær

Quirky, colorful, and cool enough to capture a host of celebrity hearts (including Mary J. Blige and the entire cast of Orange Is the New Black), KronKron is owned by a lovely Icelandic couple, who have firmly established themselves as extraordinary designers. They specialize in creating unique garments made chiefly from silk, but they are mostly known for their quality "Kron" brand of footwear. Over the years this dedicated duo has created countless shoe styles in every circus-inspired shade imaginable. Designs feature attractive details and are executed by a personally selected team of talented artisans.

Lækjartorg

Miðbær

In summertime Lækjartorg sometimes fills with the stands of outdoor merchants offering everything from woolen items, records, and books to vegetables, fruit, and bread. During evenings and weekends, the food wagons set up shop to sell their wares. Be on the look-out for the waffle vendors in the yellow and blue van—their waffles, topped with jam and cream, are addictive.

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Moi Kidz

Miðbær

The name gives it away, but this shop might just have the trendiest outfits you could possibly dress a child in (and that's meant in a very positive, envious way). Deemed an "urban kids fashion brand," Moi Kidz caters to all genders between the ages of 0 and 12.

Myconceptstore

Miðbær

What began as an online shop offering a variety of skincare products and well-made accessories is now a beautiful brick-and-mortar store. It's the perfect spot for design-conscious travelers on the search for a souvenir or two.

Rammagerðin

Many hand- and machine-knitted woolen garments are sold at Rammagerðin. They have another shop on Skólavörðustígur 20 and smaller version in the Keflavík Airport as well.

Rent a Tent

Those planning to spend a few nights under the stars can skip the tent when packing their bags (more room for souvenirs!) and just rent one here. The professionals at Rent a Tent know exactly what kind of gear you're going to need to face the elements.

Smáralind

One of Iceland‘s two major shopping malls, Smáralind (pronounced smow-ra-lind), is in Kópavogur, a community neighboring Reykjavík to the south. It's huge—you'll find 90 stores across three floors—and houses, among other stores, British-based Debenhams as well as Iceland's own hypermarket chain, Hagkaup. From Reykjavík, you can take the S2 or 24 bus, but for a bit more than ISK 2,000, you can take a cab and save a lot of precious shopping time.

Spúútnik

Miðbær

Visiting a secondhand store in another country is always fun—it's a great way to see what the locals are (or were) wearing—and Spúútnik is no exception. This shop is funky, with a focus on clothing and accessories from the 1980s and '90s.

The VIKING

Miðbær

This kitchsy yet fun souvenir shop is perfect if you're looking for a fluffy sheep keychain, Game of Thrones mug, or punny Iceland T-shirt.

Útilíf

If you plan on spending time outdoors, this is a one-stop shop for all the items you'll need. Útilíf carries basic gear and clothing for hiking, climbing, walking, and other outdoor sports. 

Vínbúðin

Miðbær

Alcohol is not widely sold in grocery stores in Iceland—you have to visit government-run liquor stores. They're usually open no later than 8 pm on weekends, and that's where the planning comes in. There are a number of locations around Reykjavík and throughout the country. Just be warned: alcohol in Iceland is not cheap.