A mecca for film, media, and fashion folk, this super-trendy hotel personifies Soho's enduring hipness with its artsy, urban-chic vibe. The boldly designed public rooms are filled with bright colors and big statement artworks, while the large bedrooms are calmer, most with neutral beige and cream tones, or subtle, sophisticated pinstripes, all offset by modern furniture. The bar and restaurant, Refuel, is consistently excellent, and there are handy private film screening rooms downstairs (in case the wide-screen TVs in the bedrooms aren't big enough for you).