3 Best Places to Shop in Bruges, Bruges and the Coast

For chocolate filled with unusual flavors like Japanese wasabi or crisp beetroot, head to this self-proclaimed "shock-o-latier," which first opened in Bruges. Try the chocolate lipstick or "chocolate shooter"—a bizarre device created to catapult a cocoa-herb mixture up your nostrils, essentially having you inhale it. The shop also includes a "from tree to bar" exhibition, letting you see the chocolate-making process from start to finish, as you end by gazing over into the open kitchen.

Famed for its charming "chocolate grapes" (marzipan- or praline-filled chocolate balls wired to look like a bunch of grapes), Spegelaere is something of an institution. Despite this, few tourists make it out to the shop, which lies in the edge of the historic center, so grab yourself a "chocolate cobblestone" and congratulate yourself on finding a gem.

This old-timer has been in the historic center since the late 1950s and remains Bruges's oldest artisanal chocolatier to make its chocolate on the premises. It's especially famed for its chocolate swans, filled with a mix of praline and gruut (herbs more common in brewing beer), and lacy traditional kletskoppen biscuits.