The Best Place to Shop in Hongdae, Seoul

Background Illustration for Shopping

We've compiled the best of the best in Hongdae - browse our top choices for the top things to see or do during your stay.

Hongdae Shopping Street

Hongdae

Thirty or forty clothing boutiques line two parallel streets approximately a quarter of a mile from Hongik University Station to KT&G Sangsang Madang. While most of the shops focus on trending women’s apparel, there is the occasional secondhand shop and pet goods boutique. It’s easy to tell which stores sell what as many of the shops display half their items out front. You'll find a range of similar items along the street at varying price points, and most items are not available to try on. Evergreen items like T-shirts and jeans can be a good deal, but beware that these fast fashion items often come apart after a few washes.

20 Hongik-ro, Seoul, South Korea

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