We’ve compiled the best of the best in Seoul - browse our top choices for the top things to see or do during your stay.

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  • 1. Hahn's Custom Tailoring

    Yongsan-gu | Clothing

    Seoul has a reputation for inexpensive, high-quality tailored suits and Hahn's is one of the most established and convenient tailors in the...Read More

  • 2. Jardin de Chouette

    Gangnam-gu | Clothing

    Kim Jaehyun's high-end brand has garnered international acclaim and is one of Korea's fashion success stories. Her designs don't come cheap...Read More

  • 3. Kawa

    Jongno-gu | Household Items/Furniture

    The works here combine traditional Korean design and modern functionality, elevating basic household items—boxes, frames, even bookmarks—into...Read More

  • 4. Kwang Ju Yo

    Jongno-gu | Ceramics/Glassware

    Kwang Ju Yo sells superb Korean celadon and porcelain pottery. All of its works are made just outside of Seoul in Gwangju, a traditional center...Read More

  • 5. Kyobo Bookstore

    Jongno-gu | Books/Stationery

    Korea's largest chain of bookstores, the flagship branch has an excellent selection of English language books. ...Read More

  • 6. Myung Sin Dang

    Jongno-gu | Other Specialty Store

    It's hard to believe that this tiny shop is one of the best known art suppliers in Insadong, but it has a long tradition of selling high-quality...Read More

  • 7. National Souvenir Center

    Jongno-gu | Souvenirs

    While the items here may not be as unique compared with Insadong's other shops, the National Souvenir Center is a good one-stop solution. Here...Read More

  • 8. Shinsegae Department Store

    Jung-gu | Department Store

    Korea's oldest department store, the main branch of Shinsegae has more character than its rivals. Although shoppers can find all the usual name...Read More

  • 9. The Foot Shop

    Jung-gu | Spas

    Amid Seoul's wealth of quality massage shops, The Foot Shop has skilled masseuses and a variety of massage options, but the real stars here...Read More

  • 10. Tong-In

    Jongno-gu | Crafts

    Dealing in traditional and contemporary Korean crafts, furniture, and antiques since 1924, this is one of the best places to look for arts and...Read More

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