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W Verbier Debuts in Switzerland


Opened December 1, W Verbier—a lavish new ski-themed hotel tucked into the Swiss Alps—represents a new direction for the widely popular hipster-oriented brand, which, up until now, has only been found in cities and tropical retreats.

The new destination in Verbier, Switzerland, is blessed with plenty of sun and a southwesterly exposure at 5,000 feet, making it a highly sought-after ski region that plays host to popular events like the Verbier Festival and Xtreme Verbier. Staying at W Verbier means easy ski-in, ski-out access thanks to a gondola, set right next to the hotel. Accommodations are divided among four chalets on the Place Blanche.

Guests at the 123-room W Verbier also have access to fun perks like tunes spun and curated by a resident DJ, and food designed by Michelin-starred chef Sergi Arola. Also on the property are W’s signature AWAY Spa, and Carve, a nightspot with dancing and cocktails, plus an edgy tunnel entrance. Like other W Hotels, the Living Room is a place for cocktails and small bites served in a laid-back atmosphere, only here there is a terrace boasting postcard-worthy views. Finally, restaurant Arola dishes out in Swiss specialties and a glam ambiance.

Kristine Hansen is a freelance writer based in Milwaukee where she reports on food, wine, and travel topics around the globe for, along with new hotel openings. She also writes for Wine Enthusiast, TIME, Whole Living, and American Way. In 2006, she co-authored The Complete Idiot’s Guide to Coffee and Tea (Alpha Books/Penguin). You can follow her on Twitter @kristineahansen or through her web site.

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Photo credit: Courtesy of W Verbier

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