The Massachusetts Office of Tourism and Travel in a stupid and costly decision paid an advertising firm thousands of dollars to come up with a slogan to draw travelers to the Bay State.

The slogan "Massachusetts, Make it Yours" does not even make sense to anyone. This after a statwide contest came up with several hundred better slogans. My favorite: Massachusetts: Lobsters & Mobsters

I agree with you totally, Gene, it's appalling. Somehow, it's even worse than the previous one, "The spirit of Massachusetts is the spirit of America." WTF??

Hey I like "Lobsters and mobsters" a LOT! It captures our natural resources and human-interest variety of diverse ethnic groups. (I can say that, I'm half Italian.)

Lobsters and mobsters, good one.

My favorite ever was a slogan proposed for Wisconsin (to use on license plates, IIRC): Eat cheese or die.

How about:
Massachusetts: it's not just for Massholes anymore.

Or "Massachusetts, Make it Your Bitch"

That's pretty funny, because that was my slogan for the Bahamas, for a commercial I wrote. Oh guess the ad agency will be getting in touch with their agency on that one,...lol.

Did anyone see the ad, "Make my Bahama..yours" ? Just wondered. I think they are still running the commercial for Freeport.

tweedy

they should have polled this forum. How about Massachusetts..Its wicked pissa heah.

Tweedy, that is quite interesting. Isn't it funny how one little possessive pronoun makes the whole slogan make more sense?! You have a situation here like JK Rowling's!
In answer to your question, I don't recall seeing yours; but I'm the type to remember an impression and forget the specifics. I love all the warm weather vacation ads come November!

I've always thought New Hampshire had the most hilarious slogan: Live Free or Die. Do we get a choice?

Massachusetts: See it like a Kennedy

Massachusetts: Come Get In Touch With Your Inner Kennedy

How about "Massachusetts, New Hampshires Cuba.

No one will ever have the bumper sticker "I LOVE MASSACHUSETTS"
(only in NY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!) NY rules!!!
bumper sticker for Mass.."come to mass! we tawk like retahhhhds "

Don't give up your day job, Stephen!

And your porsche is probably spelled k-i-a!

When is the Big Dig going to be completed. Now THAT mess is a pain in the butt.

Hey I like the, "Lobsters and Mobsters" motto...good thinking. New Hampshire's Cuba is a good one too!

They used to have a slogan " Make It In Massachusetts" but once it became Taxachusetts the slogan was no good-Like Lobsters & Mobsters, but don't tink there are enuf mobsters to make it profitable for tourists to come searching for them.

Love "Lobsters and Mobsters"!

How about:
"Massachusetts--Keep your kids away from our priests."

I'm glomming on:

Indiana used to have license plates that read "Wander Indiana" and Kansas had one that read "Land of Ahhhs."

Amazing these agencies are making a living...

Well,as long as we're promoting alternative state mottoes, here's a list that I believe I might have originally gotten here at Fodors:

Alabama: Heck Yes, We Have Electricity
Alaska: 11,623 Eskimos Can't Be Wrong!
Arizona: But It's A Dry Heat
Arkansas: Literacy Ain't Everything
California: By 30, Our Women Have More Plastic Than
Your Honda
Colorado: If You Don't Ski, Don't Bother
Connecticut: Like Massachusetts, Only The Kennedy's
Don't Own It Yet
Delaware: We Really Do Like The Chemicals In Our
Water
Florida: Ask Us About Our Grandkids
Georgia: We Put The "Fun" In Fundamentalist
Extremism
Hawaii: Haka Tiki Mou Sha'ami Leeki Toru (Death To Mainland Scum, But Leave Your Money)
Idaho: More Than Just Potatoes ... Well Okay, We're
Not, But The Potatoes Are Real Good
Illinois: Please Don't Pronounce the "S"
Indiana: 2 Billion Years Tidal Wave Free
Iowa: We Do Amazing Things With Corn
Kansas: First Of The Rectangular States
Kentucky: Five Million People; Fifteen Last Names
Louisiana: We're Not ALL Drunk Cajun Wackos, But
That's Our Tourism Campaign
Maine: We're Really Cold, But We Have Cheap Lobster
Maryland: If You Can Dream It, We Can Tax It
Massachusetts: Our Taxes Are Lower Than Sweden's (For Most Tax Brackets)
Michigan: First Line Of Defense From The Canadians
Minnesota: 10,000 Lakes... And 10,000,000,000,000
Mosquitoes
Mississippi: Come And Feel Better About Your Own
State
Missouri: Your Federal Flood Relief Tax Dollars At
Work
Montana: Land Of The Big Sky, The Unabomber,
Right-wing Crazies, And Very Little Else
Nebraska: Ask About Our State Motto Contest
Nevada: Hookers and Poker!
New Hampshire: Go Away And Leave Us Alone
New Jersey: You Want A ##$%##! Motto? I Got Yer ##$%##! Motto Right Here!
New Mexico: Lizards Make Excellent pets
New York: You Have The Right To Remain Silent, You Have The Right To An Attorney ...
North Carolina: Tobacco Is A Vegetable
North Dakota: We Really Are One Of The 50 States!
Ohio: At Least We're Not Michigan
Oklahoma: Like The Play, Only No Singing
Oregon: Spotted Owl... It's What's For Dinner
Pennsylvania: Cook With Coal
Rhode Island: We're Not REALLY An Island
South Carolina: Remember The Civil War? We Didn't
Actually Surrender
South Dakota: Closer Than North Dakota
Tennessee: The Educashun State
Texas: Si' Hablo Ing'les (Yes, I Speak English)
Utah: Our Jesus Is Better Than Your Jesus!
Vermont: Yep
Virginia: Who Says Government Stiffs And Slackjaw Yokels Don't Mix?
Washington: Help! We're Overrun By Nerds And Slackers!
Washington, D.C.: Wanna Be Mayor?
West Virginia: One Big Happy Family... Really!
Wisconsin: Come Cut The Cheese
Wyoming: Where Men Are Men ... and the sheep are scared!

Virginia is for Lovers

Mass. is for Pilgrims