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Massachusetts new Tourism slogan

The Massachusetts Office of Tourism and Travel in a stupid and costly decision paid an advertising firm thousands of dollars to come up with a slogan to draw travelers to the Bay State. The slogan "Massachusetts, Make it Yours" does not even make sense to anyone. This after a statwide contest came up with several hundred better slogans. My favorite: Massachusetts: Lobsters & Mobsters

I agree with you totally, Gene, it's appalling. Somehow, it's even worse than the previous one, "The spirit of Massachusetts is the spirit of America." WTF?? Hey I like "Lobsters and mobsters" a LOT! It captures our natural resources and human-interest variety of diverse ethnic groups. (I can say that, I'm half Italian.)

Lobsters and mobsters, good one. My favorite ever was a slogan proposed for Wisconsin (to use on license plates, IIRC): Eat cheese or die.

How about: Massachusetts: it's not just for Massholes anymore.

Or "Massachusetts, Make it Your Bitch"

That's pretty funny, because that was my slogan for the Bahamas, for a commercial I wrote. Oh guess the ad agency will be getting in touch with their agency on that one,...lol. Did anyone see the ad, "Make my Bahama..yours" ? Just wondered. I think they are still running the commercial for Freeport. tweedy

they should have polled this forum. How about Massachusetts..Its wicked pissa heah.

Tweedy, that is quite interesting. Isn't it funny how one little possessive pronoun makes the whole slogan make more sense?! You have a situation here like JK Rowling's! In answer to your question, I don't recall seeing yours; but I'm the type to remember an impression and forget the specifics. I love all the warm weather vacation ads come November!

I've always thought New Hampshire had the most hilarious slogan: Live Free or Die. Do we get a choice?

Massachusetts: See it like a Kennedy

Massachusetts: Come Get In Touch With Your Inner Kennedy

How about "Massachusetts, New Hampshires Cuba.

No one will ever have the bumper sticker "I LOVE MASSACHUSETTS" (only in NY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!) NY rules!!! bumper sticker for Mass.."come to mass! we tawk like retahhhhds "

Don't give up your day job, Stephen! And your porsche is probably spelled k-i-a!

When is the Big Dig going to be completed. Now THAT mess is a pain in the butt. Hey I like the, "Lobsters and Mobsters" motto...good thinking. New Hampshire's Cuba is a good one too!

They used to have a slogan " Make It In Massachusetts" but once it became Taxachusetts the slogan was no good-Like Lobsters & Mobsters, but don't tink there are enuf mobsters to make it profitable for tourists to come searching for them.

Love "Lobsters and Mobsters"! How about: "Massachusetts--Keep your kids away from our priests."

I'm glomming on: Indiana used to have license plates that read "Wander Indiana" and Kansas had one that read "Land of Ahhhs." Amazing these agencies are making a living...

Well,as long as we're promoting alternative state mottoes, here's a list that I believe I might have originally gotten here at Fodors: Alabama: Heck Yes, We Have Electricity Alaska: 11,623 Eskimos Can't Be Wrong! Arizona: But It's A Dry Heat Arkansas: Literacy Ain't Everything California: By 30, Our Women Have More Plastic Than Your Honda Colorado: If You Don't Ski, Don't Bother Connecticut: Like Massachusetts, Only The Kennedy's Don't Own It Yet Delaware: We Really Do Like The Chemicals In Our Water Florida: Ask Us About Our Grandkids Georgia: We Put The "Fun" In Fundamentalist Extremism Hawaii: Haka Tiki Mou Sha'ami Leeki Toru (Death To Mainland Scum, But Leave Your Money) Idaho: More Than Just Potatoes ... Well Okay, We're Not, But The Potatoes Are Real Good Illinois: Please Don't Pronounce the "S" Indiana: 2 Billion Years Tidal Wave Free Iowa: We Do Amazing Things With Corn Kansas: First Of The Rectangular States Kentucky: Five Million People; Fifteen Last Names Louisiana: We're Not ALL Drunk Cajun Wackos, But That's Our Tourism Campaign Maine: We're Really Cold, But We Have Cheap Lobster Maryland: If You Can Dream It, We Can Tax It Massachusetts: Our Taxes Are Lower Than Sweden's (For Most Tax Brackets) Michigan: First Line Of Defense From The Canadians Minnesota: 10,000 Lakes... And 10,000,000,000,000 Mosquitoes Mississippi: Come And Feel Better About Your Own State Missouri: Your Federal Flood Relief Tax Dollars At Work Montana: Land Of The Big Sky, The Unabomber, Right-wing Crazies, And Very Little Else Nebraska: Ask About Our State Motto Contest Nevada: Hookers and Poker! New Hampshire: Go Away And Leave Us Alone New Jersey: You Want A ##$%##! Motto? I Got Yer ##$%##! Motto Right Here! New Mexico: Lizards Make Excellent pets New York: You Have The Right To Remain Silent, You Have The Right To An Attorney ... North Carolina: Tobacco Is A Vegetable North Dakota: We Really Are One Of The 50 States! Ohio: At Least We're Not Michigan Oklahoma: Like The Play, Only No Singing Oregon: Spotted Owl... It's What's For Dinner Pennsylvania: Cook With Coal Rhode Island: We're Not REALLY An Island South Carolina: Remember The Civil War? We Didn't Actually Surrender South Dakota: Closer Than North Dakota Tennessee: The Educashun State Texas: Si' Hablo Ing'les (Yes, I Speak English) Utah: Our Jesus Is Better Than Your Jesus! Vermont: Yep Virginia: Who Says Government Stiffs And Slackjaw Yokels Don't Mix? Washington: Help! We're Overrun By Nerds And Slackers! Washington, D.C.: Wanna Be Mayor? West Virginia: One Big Happy Family... Really! Wisconsin: Come Cut The Cheese Wyoming: Where Men Are Men ... and the sheep are scared!

Virginia is for Lovers Mass. is for Pilgrims