It's A Small World After All
#23

Joined: Feb 2003
Posts: 10,624
Likes: 0
From a business perspective, it makes a lot of sense: an established brand name, a large pool from which to draw of people experienced in the hospitality industry, and the ability to make their own marketing videos, etc.
Looking at their prices and itineraries, my guess is that they are pitching to the Tauck snack bracket of tourist, but with a marked emphasis on families with children. And as tours go, their itineraries look pretty good. (Bicycle tour of Versailles, anyone?) But I note they still have more dates set for Hawaii/Oahu etc. than for Europe.
Looking at their prices and itineraries, my guess is that they are pitching to the Tauck snack bracket of tourist, but with a marked emphasis on families with children. And as tours go, their itineraries look pretty good. (Bicycle tour of Versailles, anyone?) But I note they still have more dates set for Hawaii/Oahu etc. than for Europe.



