American Beer at the World Cup

May 20th, 2006, 06:39 AM
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American Beer at the World Cup

You might find this article interesting:,00.html

McDonald's was bad enough but American beer...ugh
xyz123 is offline  
May 20th, 2006, 06:48 AM
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"Franz Maget, a Bavarian Social Democrat, has entered the fray, calling Budweiser “the worst beer in the world”."

I couldnt agree more, redneck beer at its best. But most probably the beer will not be the classic trash that it is here. It will probably be made over in Europe somewhere and hopefully taste better.

But to all you that love Bud, to each is own, I just hate it, me and Franz that is.

kr is offline  
May 20th, 2006, 06:56 AM
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That's only the top of the iceberg. Mercedes taxis musn't enter the zone, since a corean company sponsors the world cup. Ferrero candy can't print "World Cup" on their bars, since that's a registered trademark, but there will be (awful imho) german Bitburger beer sold as well in the stadiums. They sued Anh-Busch because their beer the "Bit" is a registered german trademark too and "Bud" thank god isn't sold in Germany. They could have easily banned ANY Budweiser from the german market!, but opted th share worldcup business with Anh-Busch. Money makes the world go round!
logos999 is offline  
May 20th, 2006, 07:04 AM
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I'm neither German, nor American, but I still think it's a travisty that the Germans can't even sell their own beer at a major event hosted by their country.

Is Budweiser anything like Fosters? ie the beer to export because nobody at home will drink it.

In Australia the premium beers are the major European lines with a few better quality Aussie beers. I never see anyone buy US beer here. I think maybe it has a slightly lower alcohol content than the Aussie and European beers and is therefore shunned.

Any chance of the football fans staging a protest and not drinking any beer??? Don't bother to answer that last question..
speckles is offline  
May 20th, 2006, 07:07 AM
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It's like boinking in a canoe...
PrincessOfPenguins is offline  
May 20th, 2006, 07:15 AM
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speckles: lots of Americans drink Bud, don't know why. It's not cheap enough to be "cheap beer" (some of those are truly awful, even make Bud and Coors and all that taste good), but it's not good beer either. Don't know why America can't produce good, mass market beer like the rest of the beer-drinking world (Yuengling is the closest we have, and that's regional at best, and I guess Sam Adams, but that's a cut above mass-market).
grsing is offline  
May 20th, 2006, 07:21 AM
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Is Budweiser anything like Fosters? ie the beer to export because nobody at home will drink it.

As grsing wrote, sadly Budweiser is widely consumed in the US. This is because 1) it is incessantly marketed and 2) most Americans drink their beer ice-cold so you can't taste anything.
G_Hopper is offline  
May 20th, 2006, 08:48 AM
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I read this article this morning, and it made me smile. I particularly liked the fact that in Germany , American Budweiser isn't even technically a beer (Because rice is used in the brewing process , and in Germany only hops water malt and sugar can be used).

It is all about sporting events selling their soul to the corporate world. You cannot blamethe corporations for taking advantage of the deals.
willit is online now  
May 20th, 2006, 08:54 AM
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Warm beer....Ugh with a capital U...

Ah a nice cold Heineken makes my day every time (Heineken light is probably a better choice for me now) but of course ice cold.
xyz123 is offline  
May 20th, 2006, 09:26 AM
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"...during a game the average World Cup fan drinks half a litre [17 ounces!] of beer..."

Of course, it will probably cost 10€...
Robespierre is offline  
May 20th, 2006, 09:26 AM
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Last year in northern England I noticed most of the young beer drinkers were drinking Bud. I asked one fellow why he didn't drink the many good ales, stouts or local lagers. His reply "thats me da's drink, we like Bud cause we can drink more of it"
rogerdodger is offline  
May 20th, 2006, 09:34 AM
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It's about peer pressure and marketting. There was a radio documentary about the UK's biggest brewer and the main budweiser like lager that they brewed. It emerged that it didn't really matter what the beer tasted like - providing you could get the punters to drink it very chilled, and could get people to subscribe to the "Premium larger lifestyle" idea.

One line was particulaly revealling - to paraphrase "We have found that customers don't really want a beer with a lot of flavour, they want one that they can drink a lot of during an evening"
willit is online now  
May 20th, 2006, 10:09 AM
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Speckles, you made me laugh. In my two trips to Australia I never saw anyone drinking Fosters either. Too bad they don't sell Cascade in the UK instead of Fosters. I also liked VB, and when I could get it, Matilda Bay or Redback.

As for Budweiser, they might be scoring an own goal themselves in the World Cup if German fans react to it as I think they will.
Heimdall is online now  
May 20th, 2006, 10:17 AM
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Aha, another example of US culural imperialism.

OTOH, no one forced the World Cup people to take the money.

ira is offline  
May 20th, 2006, 10:21 AM
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Will there be a stand that sells corn dogs? They're so good topped with processed cheese. Hmmm!!
tomboy is offline  
May 20th, 2006, 11:20 AM
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Over the past 4-5 years of visiting Germany I've noticed that Bud is being sold in more and more places. It's not my cup of tea (or beer) but Germans seem to like it at least occassionally. Perhaps they sometimes getting tired of the high alcohol content German beers. I doubt I could ever tire of German or Belgian beers, but to each his own.

Back here in the States I can't understand why ANYONE would drink Coors Light. Isn't that redundant? And I seriously question the masculinity and good sense of any guy that drinks Corona - the worst beer from another land of great beers. You get more of a buzz from tap water.
Zeus is offline  
May 20th, 2006, 01:49 PM
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The 15 Official Partners of the 2006 FIFA World CupTM are: adidas, Anheuser-Busch, Avaya, Coca-Cola, Continental, Deutsche Telekom, Emirates, Fujifilm, Gillette, Hyundai, MasterCard, McDonald’s, Philips, Toshiba and Yahoo!.

it's called the "world cup" and typically the sponsors are large international companies as listed above for this year. the charge of "imperialism" is laughable when speaking about sponsorship of an international event.

there are hundreds of examples of sponsorship deals in football that cross international boundries (emirates sponsorship of arsenal for example).

anyway, since when are football fans known for drinking fine beers?
walkinaround is offline  
May 20th, 2006, 02:00 PM
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What are your top 5 favorite beers? In the USA we rarely get to sample other than the typical mega-breweries offerings.

Not being a wiseguy, just honestly interested.

MarkvonKramer is offline  
May 20th, 2006, 02:13 PM
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speckles, it seems you haven't tried Samuel Adams Boston Lager. This may be heresy coming from another Australian, but IMO Sam Adams (which has an alcohol content somewhere in the 5.0-5.5% range I think) beats most Australian beers hands down - and although Bud is admittedly pretty dire stuff, I actually think it's a notch above Victoria Bitter.
Neil_Oz is offline  
May 20th, 2006, 02:20 PM
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>top 5 favorite beers?
- 1 Straubinger Dark Weissbier (Bernstein)
- 2 Huber Weisse
- 3 Andechser Dunkles
- 4 Schneider Weisse
- 5 Augustiner Helles
- 6 ...........
logos999 is offline  

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