P and O/ RCCI Merger
#3
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P&O Princess said it would own 50.7 per cent of the merged company and Royal Caribbean 49.3 per cent. The enlarged company would still have a smaller market value than its bigger rival Carnival Corp which has a market capitalisation of about $15bln.<BR><BR>P&O said it expected operational synergies of $100m a year from the merger. It said the combined company would have annual revenues of about $5bn and an enterprise value of $11.8bn. <BR><BR>Shares in cruise ship operators plunged following the September 11 terror attacks, which led to cancellations and a drop in bookings.<BR><BR>It will have 41 ships that could accommodate up to 75,000 people, and has leading positions in the Caribbean, Alaska, Mediterranean, Baltic and Panama Canal cruise markets.<BR><BR>Its rival, Cunard-owner Carnival, has 43 cruise ships and plans an additional 15 by 2005. <BR><BR>Royal Caribbean chairman and chief executive Richard Fain said the combined group had 14 ships on order to be delivered by 2004, giving a total group capacity of 100,000 berths.<BR><BR>"That is significant when you consider the total capacity of the cruise industry was 100,000 in 1993," Fain said. <BR><BR>"We are a consumer business. A consumer business depends on brands, and we have the best brands in the best markets, which combined together is an unbeatable opportunity," Fain said in a briefing to industry analyst.<BR><BR>P&O Princess owns the P&O, Princess and Swan Hellenic. Royal Caribbean owns Royal Caribbean International and Celebrity Cruises brands. <BR><BR>The deal is expected to be completed, subject to shareholder and regulatory approval in the second quarter of 2002. <BR>The principal corporate headquarters of the enlarged company will be in Miami, with a significant corporate office in London.<BR><BR>Royal Caribbean is the larger company of the two, with annual gross revenues of $3.13bln to P&O Princess revenue of $2.45bln. It also has 23 ships compared to its merger partner's 18 ships<BR>
#4
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Is this merger a reflection on how badly Royal Caribbean are/were performing. Here in the UK they are selling 2 weeks Caribbean balcony cabins for £399 (approx $500). They cannot survive on these yields. <BR>You also have to question the clientele they will attract at these fares and what cuts will be made to the on board product.
#5
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Cruise prices have declined across the board, not just in Europe. The downward trend will not continue.<BR><BR>I doubt the food and service will change drastically. The two companies will continue to operate as separate entities. Same as RCCL and Celebrity.<BR><BR>Paul<BR><BR>