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São Paulo's nightlife options are seemingly endless, so knowing where to go is key. The chic and wealthy head for establishments, most of which serve food, in the Vila Olímpia, Jardins, and Itaim neighborhoods. The Pinheiros and Vila Madalena neighborhoods have a large concentration of youthful clubs and bars, and many trendy clubs have opened in Barra Funda. Jardins and Centro have many gay and lesbian spots, with the area around Rua Augusta catering to hipsters.
Most clubs open at 9 pm, but people tend to arrive late (around midnight) and dance until 5 or 6 am. Still, you should arrive early to be at the front of the lines. Don't worry if the dance floor appears empty at 11 pm; things will start to sizzle an hour or so later.
Clubbing can get expensive. Most clubs charge at least R$20 at the door (sometimes women are allowed in for free), and the most popular and upscale places charge as much as R$300 just for entry. At the hottest clubs, expect to wait in line for a bit, especially if you head out late. Expect to wait in line on the way out again, too—the system is usually that you charge your drinks on an electronic tab, presenting the card and paying upon leaving. It can mean long queues: smart clubbers think ahead and pay up in good time.
A word about happy hour: Unlike in some countries, where the term refers to those few early-evening hours when drinks are cheaper, happy hour (pronounced and written in English) in Brazil simply means the time just after the work day ends, around 6 pm, when you might head to a bar for a drink with friends or colleagues. Despite the lack of discounted cocktails, paulistanos love to use the term, and many bars are judged purely on their suitability as a happy hour venue.
A linchpin of the nightlife revival pulling hipsters back to Centro, this club across from the Novotel Jaraguá caters to crowds from happy hour to the bewitching hours. Head upstairs to the lounge for cocktails and imported beers or downstairs to shake it out on the dance floor to indie and classic rock. Cover fees average R$20.
At what's widely considered the best place in town to dance forró (music/dance from Brazil's Northeast), you'll find people of different ages and styles coming together on the dance floor. Xiboquinha is the official forró drink, made with cachaça (a Brazilian sugarcane-based alcohol), lemon, honey, cinnamon, and ginger. The doors open at 8:30 pm Wednesday and Thursday, and 10:30 pm Friday and Saturday; the hours on Sunday are from 7 pm to midnight.
Giving new meaning to the concept house party, Casa 92 was fashioned out of a converted domicile. The living room has been fitted with disco lighting; the patio and terrace each have bars. An upstairs dance floor resides where a bedroom otherwise would. The music is eclectic with an emphasis on (what else?) house. Cover fees average entry R$50.
Electronic music is the main attraction at this popular club with a Death Star–meets–Studio 54 appeal. As many as nine DJs, often including internationally renowned turntablists, spin music several nights a week. The terrace here has views of a park of Oscar Niemeyer design. Cover charges dip as low as R$20 but sometimes exceed R$100.
Put your name on the list ahead of time or arrive early to pay a discounted rate, depending on the event.
Salsa, merengue, zouk, and Latin pop predominate at Rey Castro; and during the breaks between live performances, you can take dance classes. The Caribbean-influenced drinks and snacks include mojitos and ham croquettes. Cover fees range from R$22 to R$70.
This is the place to dance to American country music and sertanejo, Brazilian country music. The huge club has a restaurant, bars, shops, game rooms, and a big dance floor. The decor is strictly Old West. Cover fees range from R$30 (women) to more than R$100 for special events.
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