Lovers of Tinseltown's glamorous past may find themselves humming "Hooray for Hollywood" as they tour this gem of cinema history inside the Max Factor Building. For years, Factor's famous makeup was manufactured on the top floors, and on the ground floor was a salon. After an extensive renovation, this art deco landmark that Factor purchased in 1928 now holds this museum with than 10,000 bits of film memorabilia.
Exhibits include sections dedicated to Marilyn Monroe, Michael Jackson, and Bob Hope and to costumes and props from such films as Moulin Rouge, The Silence of the Lambs, and Planet of the Apes. There's also an impressive gallery of photos showing movie stars frolicking at the Brown Derby, Ciro's, the Trocadero, the Mocambo, and other fabled venues.
Hallway walls are covered with the autograph collection of ultimate fan Joe Ackerman; aspiring filmmakers may want to check out the early film equipment. The museum's showpiece is the Max Factor exhibit,
where separate dressing rooms are dedicated to Factor's "color harmony," which created distinct looks for "brownettes" (Factor's term), redheads, and, of course, bombshell blondes. You can practically smell the peroxide of Marilyn Monroe getting her trademark platinum look here. Also worth a peek are makeup cases owned by Lucille Ball, Lana Turner, Ginger Rogers, Bette Davis, Rita Hayworth, and others who made Max Factor makeup popular.