Remarkably still at the top of her game, the "Pink Palace" continues to attract Hollywood's elite after 100 years. Celebrity guests favor the private bungalows; most others come for the "royal" treatment by staff and the chance to dress up and play the part of celebrity. Recently upgraded standard rooms are also nothing to sneeze at, with original artwork, butler service, custom-made linens and duvets, walk-in closets, and huge marble bathrooms. Swiss skin-care company La Prairie runs the hotel's swanky day spa, which specializes in de-aging treatments. The Polo Lounge remains an iconic Hollywood meeting place. Bar Nineteen 12 is a most contemporary addition. The splashy new pool, cabanas, and Cabana Cafe are the place to be on warm L.A. afternoons. Canine guests are also pampered here; 24-hour dog-walking service is available.