Opened in 1795, the José Cuervo Distillery is the world's oldest tequila distillery. Every day, 150 tons of agave hearts are processed into 80,000 liters of tequila here. Tours are given daily every hour from 10 to 4. The tours at noon and 3 pm are in English, but English-speakers can often be accommodated at other times. The basic tour, which includes one margarita cocktail, costs $8. It's $12 for tours with a few additional tastings as well as an educational catalog,
or $20 if you want to add special reserve tequilas to your tasting. Tours including round-trip transportation can be arranged through the major hotels and travel agencies in Guadalajara. This is a good deal, including several tequila tastings, a complimentary margarita, and time for lunch for about $22. Call 01-800-006-8630 at least a day in advance to make arrangements. Make sure to ask the guide for coupons for an additional margarita, as well as discounts at an area restaurant and in the gift shop.