4 Best Shopping in Goteborg (Gothenburg), Sweden

Head here for a broad selection of Nudie Jeans, the cool streetwear label born in Göteborg.

In the same street-corner location for at least two generations, Ströms sells clothing of high quality and good taste.

Women's clothing of high quality and a mildly conservative style is available at Ströms.

STUK sells American-influenced classics, including some great outerwear, in denim and cotton for the fashion-conscious shopper.