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Plan Your Italian Riviera Vacation

Nestled between the south of France and the Tuscan border lies the region of Liguria, with verdant and lush mountains to the north and east, and the sapphire blue Mediterranean to the south and west. In between is a land of lush vegetation, medieval hilltop hamlets, panoramic vistas, colorful seaside villages, pristine beaches, and one of Italy’s most underrated cities, Genoa.

There is plenty to do—from hiking and biking, to water sports and fishing, to eating (very) well—and plenty to see, including some of Italy’s most aesthetically pleasing architecture in Cinque Terre, to just enjoying la dolce vita along its coast, better known as the Italian Riviera.

The Italian Riviera oozes charm and irresistible allure, with many seaside resort towns and colorful villages that stake intermittent claim to the rocky shores of the Ligurian Sea and seem like the long-lost cousins of newer seaside paradises found elsewhere. It has been a haven for artists, writers, celebrities, and royalty since the 1800s, and continues to fascinate visitors throughout the year due to its mild climate. Here the grandest palazzi share space with frescoed, angular terratettos (tall, skinny houses). The rustic and elegant, the provincial and chic, the small-town and cosmopolitan all collide here in a sun-drenched blend that defines the Italian side of the Riviera. There are chic resort towns such as San Remo and Portofino, the unique beauty and outdoor adventures of the Cinque Terre, numerous quaint seaside and hilltop villages to explore, plus the history and architectural charm of Genoa. Mellowed by the balmy breezes blowing off the sea, travelers bask in the sun, explore the picturesque fishing villages, and pamper themselves at the resorts that dot this ruggedly beautiful landscape.

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Top Reasons To Go

  1. Walking the Cinque Terre Hike the famous Cinque Terre trails past gravity-defying vineyards, colorful, rock-perched villages, and the deep blue Mediterranean Sea.
  2. Portofino See the world through rose-tinted sunglasses at this glamorous little harbor village.
  3. Genoa's historical center and port From the palaces of Via Garibaldi to the labyrinthine backstreets of the old city to the world-class aquarium, the city is full of surprising delights.
  4. Giardini Botanici Hanbury A spectacular natural setting harbors one of Italy's largest, most exotic botanical gardens.
  5. Pesto The basil-rich sauce was invented in Liguria, and it's never been equaled elsewhere.



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