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In Rome, shopping is an art form. Perhaps it’s the fashionably bespectacled commuter wearing Giorgio Armani as he deftly zips through traffic on his Vespa, or all those Anita Ekberg, Audrey Hepburn, and Julia Roberts films that make us long to be Roman for a day. But with limited time and no Hollywood studio backing you, the trick is to find what you’re looking for and still not miss out on the city’s museums and monuments—and, of course, leave yourself plenty of euros to enjoy the rest of your trip.
Since you may be pressed for time, knowing how and where to put your best fashion foot forward is crucial. Luckily for shop-till-you-droppers, you can still fit your shopping sprees in between sights. A visit to the Trevi Fountain means not only reliving the movie classic Three Coins in a Fountain, but puts you within striking distance of some of the city's best shopping. Pose for a picture-perfect snapshot at Piazza di Spagna, as you keep your eye on that delicious handbag in the window at Dolce & Gabbana.
There may be no city that takes shopping quite as seriously as Rome, and no district more worthy of your time than Piazza di Spagna, with its abundance of shops and designer powerhouses like Fendi and Armani. The best of them are clumped tightly together along the city's three primary fashion arteries: Via dei Condotti, Via Borgognona, and Via Frattina. From Piazza di Spagna to Piazza Navona and on to Campo de' Fiori, shoppers will find an explosive array of shops within walking distance of one another: a shop for fine handmade Amalfi paper looks out upon the Pantheon, while slick boutiques anchor the corners of 18th-century Piazza di Spagna. Across town in the colorful hive that is Monti, a second-generation mosaic artist creates Italian masterpieces on a street named for a pope who died before America was even discovered. Even in Trastevere, one can find one of Rome's rising shoe designers creating next-century nuovo chic shoes nestled on a side street beside one of the city’s oldest churches.
This chapter will help shopaholics choose the perfect souvenir for someone back home, find a vintage poster, choose a boutique for those molto chic Versace sandals, or rustle up some truffles. When you’re done filling your bags with memories of Mamma Roma, you can be sure of two things: that you’ll be nostalgic for Caput Mundi long after you arrive back home, and that you’ve saved a few coins to throw into that fabulous, famous fountain.
Step inside this beloved deli for some of the freshest ricotta in town, as well as ham and salami, burrata cheese from Puglia, Parmigiano-Reggiano, Sicilian anchovies, and local wines—all served with polite joviality. Although not everything can be imported to the United States, some of the savory delights can be vacuum-sealed in case you want to pack some Italian specialties in your suitcase.
Considered by many to be the Cadillac of fedoras, the dashing version by Borsalino has been a staple of the fashionable Italian man since 1857, adorning the heads of many silver-screen icons, including Humphrey Bogart (who donned one in Casablanca) and Harrison Ford (as Indiana Jones). Few hats are made with such exacting care and attention, and the company's milliners still use machines that are more than 100 years old. Borsalino also has boutiques near the Pantheon and Piazza di Spagna.
Furla very well might be the best deal in Italian leather, selling high-quality purses and wallets at comparatively affordable prices. There are multiple locations throughout the Eternal City (including one at Fiumicino Airport), but its flagship store is in the heart of Piazza di Spagna. Be prepared to fight your way through crowds of passionate handbag lovers, all anxious to possess one of the delectable bags, wallets, or whimsical key chains in trendy sherbet hues or timeless bold color combos.
The place to go for unique, handmade-in-Rome bathing suits, Marisa Padovan has been sewing for Hollywood starlets like Audrey Hepburn and the well-heeled women of the Eternal City for more than 50 years. Choose from ready-to-wear coverups or suits trimmed with Swarovski crystals and polished turquoise stones or have the staff help you design a bespoke bikini or one-piece. The chic, cheery boutique also sells daughter Flavia's line of velvet trousers, knit ponchos, silk dresses, and cashmere coverups that make it easy to transition from a day by sea to an evening on the town.
Since taking the reins, creative director Pierpaolo Piccioli has faced numerous challenges, the most basic of which is keeping Valentino true to Valentino after the designer's retirement in 2008. Piccioli served as accessories designer under Valentino for more than a decade and understands exactly how to make the next generation of Hollywood stars swoon. Valentino fills most of Piazza di Spagna, where the designer lived for decades in a lovely palazzo next to one of the multiple boutiques showcasing his eponymous designs with a romantic edginess—think studded heels or prêt-à-porter evening gowns worthy of the Oscars. Rock stars and other music lovers can also have their Valentino guitar straps personalized when they buy one at this enormous boutique.
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