Fodor's Expert Review Denim Heads

Half of the world's population wears jeans every day, reasoned the bloke-y team behind this hip denim shop, so surely there is a gap in the market for a cool, quality denim brand in Prague's Staré Mĕsto. They weren't wrong, and it doesn't hurt that their shop—and the team behind it—is fun; they're often found sipping a beer on the street underneath the horse's head mounted by the shop entrance at 6 pm, as the evening shoppers approach.