20 Best Places to Shop in Prague, Czech Republic

Background Illustration for Shopping

Shopping in Prague still feels like an adventure. Around one corner, you’ll find a crumbling shop front and a glimpse of a stooped jeweler hard at work restoring an ancient pocket watch. Around the next, a cutting-edge design boutique selling witty Czech-made home accessories.

In recent years Czech fashion and design has come of age. While it’s no Paris, there’s a funky, even punky, edge to many of the clothes and objects on offer that will stand out anywhere in the world.

But traditional pleasures still abound. Endearing traditional crafts are available on every cobblestoned street. Each region of the Czech Republic has its own specialty, and many are represented in Prague. Intricate, world-renowned hand-blown glassware, wooden toys and carvings, ceramic dishes, and delicate lace all make perfect "I got it in Prague" gifts. The Czechs are also masterful herbalists, and put plants to good use in fragrant soaps and bath products made on local farms.

That said, every city has its kitsch, and Prague is no different. Marionettes have been a favorite Czech handicraft and storytelling vehicle since the late 18th century, and they are ubiquitous here. The trick is avoiding mass-produced versions at tourist kiosks and getting your hands on the real puppet deal.

There are plenty of real deals in the city’s antique shops, art galleries and antikvariats—secondhand book and print stores. Some are vast, dusty caverns, some look like an elderly aunty has tipped out her entire attic willy-nilly, while still others are pristine, prissy, and pricey. Either way the unpredictable jumbles of merchandise offer a fun day of flea market–like spelunking—you may pick through communist-era buttons in one shop and find cubist office chairs or ancient Czech manuscripts in the next.

If you like your souvenirs to sparkle, garnet peddlers abound. But take heed: all that glitters isn’t garnet—many are not the real deal. True Czech garnets are intensely dark red. Also known as pyrope or Bohemian garnet, these precious stones have been mined here for centuries. Tight clusters of garnets are found on antique pieces, while modern baubles are often sleeker and set in gold or silver. Stick to our recommended shops for quality gems, and inquire about the setting—if a low-priced bauble seems too good to be true, it could be set in low-quality pot metal.

The international jet set isn’t forgotten either. If you crave big luxury labels, the aptly named Paris Street (aka Pa?ížská ulice) will give you your dose of runway glam. Do not expect any steals here, although they are available elsewhere in the city’s impressive selection of European chain stores.

Most of Prague’s shops are open from 10 am until 6 or 7 pm, and malls tend to stay open until 9 or 10 pm.

If shopkeepers in Prague seem aloof, don’t be dissuaded—try greeting them with a friendly "dobrý den" when entering a store, and you may be surprised by their warmth.

BackYard Boutique

Fodor's choice

A large, extremely hip space that is more than just a shop; it's also a design collective where you can meet jewelers and fashion designers, see their work, hear lectures, or just have a coffee or a glass of wine. The neon sign glimpsed from across the street is enticing, and the light-filled interior does not disappoint: from Nastassia Aleinikava's rose-gold strawberry necklaces and out-there specs to unique jackets made from recycled jeans from Restore by Acarin, these are some of the coolest modern design pieces in the city.

Leeda

Fodor's choice

This artistic-minded shop is chic, original, and just a little bit mad. Stocked with genuine and original Czech designs, items range from painted dresses to billowing silk skirts. The designer collaborates with graphic designers, photographers, and musicians, which makes the little store feel all the more like a great embodiment of Czech style.

Vidda

Fodor's choice

Do not waste your time with the typical multinational brands stationed on Pařížská. Instead, pop round the corner to this lovely, minimalist clothing and lifestyle store, check out its roster of stylish Czech and Slovak fashion, and buy yourself a cup of coffee while you chat with the friendly owner, perched on one of the small tables by the entrance. A lovely place to while away half an hour or more, while also picking up some unique items to take home.

Recommended Fodor's Video

Beata Rajska

The shop is imposing, and the sales assistants are positively forbidding, but don't let that deter you, because the clothes are worth it. Many of the pieces would make fantastic special-occasion outfits, so it's not surprising to learn that this eponymous Slovak-run designer shop dressed contestants for the Miss Czech Republic, Miss Europe, and Miss World pageants throughout the early 2000s (although the clothes are less ostentatious than that might suggest). If nothing else, it's fun to try a few items on and think, "Some day...".  

Dušní 924/2, 110 000, Czech Republic
736--753--545
Shopping Details
Rate Includes: Closed Mon.; Fri.--Sun. only open by appointment

Bohemian Retro

This vintage clothes shop, tucked down a Žižkov side street, sells retro womenswear, antique jewelry, leather and fabric bags, and more. It also has some random Czechoslovakian curios, from ceramics to clocks. It's only open from 12 to 5, and only five days a week, so plan your visit in advance.

Chvalova 8, 130 00, Czech Republic
607–914–992
Shopping Details
Rate Includes: Closed Sun. and Mon.

BOHO Vintage Concept Store

One of Prague's hippest shopping experiences, BOHO has in recent years morphed from perennially popular pop-up to Vinhorady mainstay. The center of the space is dominated by a cool café-bar serving brunches and booze, while the vintage fashion items and other designer trinkets fill shelves on the walls.

Ondříčkova 6, 130 00, Czech Republic
222–946–162
Shopping Details
Rate Includes: Closed Sun. and Mon.

Denim Heads

Half of the world's population wears jeans every day, reasoned the bloke-y team behind this hip denim shop, so surely there is a gap in the market for a cool, quality denim brand in Prague's Staré Mĕsto. They weren't wrong, and it doesn't hurt that their shop—and the team behind it—is fun; they're often found sipping a beer on the street underneath the horse's head mounted by the shop entrance at 6 pm, as the evening shoppers approach.

Konviktská 30, 110 00, Czech Republic
224--283--974
Shopping Details
Rate Includes: Closed Sun.

DNB

In her chic studio close to the river, Czech designer Denisa Nova shows off carelessly sexy clothing that is both wearable and luxurious. Slouchy dresses, velour trousers, and an occasional pop of color (think a bright pink shirt dress) seal the effortless deal. You can get a personal consultation with the designer if you book ahead. 

Naprstkova 4, 110 00, Czech Republic
222--221--342
Shopping Details
Rate Includes: Closed weekends

Ivana Follová

Ivana Follová's little boutique and atelier at the top of Wenceslas Square showcases her wares in a chic, green space in central Prague. The designer specializes in silk, which she dyes in bold colors, patterns, and shapes into gauzy garments, from wedding dresses to coats. She also stocks distinctive accessories like chunky costume jewelry by other Czech designers.

Mezibranská 9, 110 00, Czech Republic
222–211–357
Shopping Details
Rate Includes: Closed weekends

Klára Nademlýnská

This funky boutique just off Old Town Square caters to moneyed hipsters. The eponymous Czech designer excels in the little details—unusual draping, old-fashioned flowered dresses amid leather, an unexpected giraffe print—that make each item unique and original.

La Sartoria

Big, luxurious rugs, Frank Sinatra playing in the background, a set of whiskey glasses in the window, and the dartboard. Oh, right: there are clothes, too, such as beautifully made Neapolitan-style men's suits and jackets perfect for a weekend in the country. There's a tailoring service as well.

Navarila

Czech designer Martina Nevarilova offers a great line of relaxed and cozy knitwear, often in bold colors or stripes. The shops are worth a look if you're feeling the chill of the Prague winter or if you're on the hunt for a classy and unique cover-up for other occasions. 

Parazit Fashion Store

A cool, graffiti-chic space that champions Czech and Slovak fashion students and young designers making limited-edition clothes, accessories, and gifts. The owners take their fashion seriously, adopting their motto from Nicholas Cage's character in the David Lynch film Wild at Heart: "This snakeskin jacket represents a symbol of my individuality and a belief in personal freedom."

Karlova 25, 110 00, Czech Republic
603--561--776
Shopping Details
Rate Includes: Closed Sun.

Pour Pour

Can't bear the thought of leaving Prague without something completely unique? Stop by this little shop filled with eclectic creations—from underwear to funny diaries—by young, up-and-coming Czech designers. With a rotating collection, the shop is all about originality and unexpected fashions, reminding you that getting dressed can be an adventure.

Vinohradská 74, 130 00, Czech Republic
777–830–078
Shopping Details
Rate Includes: Closed weekends

Sisters Conspiracy

This light-filled boutique in a historic building, with a gorgeous tiled floor, showcases clothes that are easily as lovely as the surroundings. Chic, light, and individual, for men and women, this is modern, sustainable Czech fashion at its most understated and elegant. 

Space Praga

One of the coolest shops in Prague, Space is usually teeming with funky young Czechs on the lookout for something new and different. The garments, from a mixture of local and global, and new and established, fashion houses, are beautiful, from the distressed jackets to the bright shirts; browsing the racks makes you feel like you're looking through somebody's wonderful closet. This is the menswear branch; the women's shop, which collaborates with leading Czech leather and fur specialist Ivana Mentlova, is a few streets over at Rámová 1.

Studio Cielo

Boasting various urbane brands and occupying several residences on a posh street, Studio Cielo is great fun to browse in for both men and women. From Luisa Cerano's soft knits and chic coats to Richard J Brown's luxury denim, always with that extra decorative detail, there are plenty of options to tempt you to part with your koruny.

The Room

The Room stocks creative European brands for fashion-conscious men, from cool Chinese-French Three Animals to Alex Monhart's swanky Czech-made black backpacks.

Školská 7, 110 00, Czech Republic
222–967–770
Shopping Details
Rate Includes: Closed Sun.

Timoure et Group

Led by two Czech designers, this label churns out sleek, minimalist career and casual wear like wrap dresses and trenches. The flagship Prague store is relaxed and welcoming, with elegant T-shirts neatly displayed.

Tina Hollas

This hidden-away little studio and shop offers organic clothing and accessories, following the designer Martina Hollasová's belief that the materials we have close to our bodies can have a real impact on our lives. The pieces are elegant, expensive, and simple, but never boring, from beige swing coats to loose cream dresses. Custom consultations are available.