Vienna Shopping

Upscale Vienna has gone über upscale as it debuts its brand new haut monde shopper’s delight, Goldenes Quartier, or Golden Quarter, in the heart of the heart of the Innere Stadt. The exclusive shopping area is on the extension of the Kohlmarkt, between Tuchlauben, Bognergasse, and Am Hof, where the five-star Park Hyatt hotel opened in 2014. Flagship stores such as Prada, Saint Laurent, Bottega

Venetta, and Louis Vuitton are just a few among the many that will entice all manner of serious shoppers. Visitors can stroll easily along, as the area has been turned into a pedestrian zone.

In the pedestrian-only streets of Kärntnerstrasse, Graben, and Kohlmarkt, shopaholics can readily give into their passion. Sleekly cut dresses and intricately crafted jewelry beckon from the windows of shops formerly occupied by purveyors to His Imperial Majesty. Even the Swedish clothing store H&M presents itself in exclusive garb. On Graben near St. Stephen’s Cathedral, it has found a home in the mahogany-clad building that was once home of the department store of Braun & Co. Where baronesses once bought fur muffs, tattooed teens now rummage for cheap T-shirts. Luxury brands such as Hermès, Burberry, and Cartier have set up shop on or around Kohlmarkt, the street leading up to the Hofburg.

As you walk along Michaelerplatz, in front of the imperial palace, be sure to explore the little passageway next to the Michaeler Church. You'll find a few wonderful shops selling precious stones and silverware. If you want to venture farther afield, explore Mariahilferstrasse, Vienna’s best-known shopping mile outside of the city center. Much of this shop-heavy area has been turned into a "shared space zone"—part of it now pedestrian-only—making it very friendly to shoppers. Running from MuseumsQuartier to the new BahnhofCity Wien shopping mall (the refurbished Westbahnhof train station), it's peppered with such department stores as Peek & Cloppenburg, Gerngross, and La Stafa. Lindengasse, which runs parallel to Mariahilferstrasse, is bustling with young designers who sell their wares in little boutiques. The creativity continues on nearby Kirchengasse and Burggasse.

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South of the Ringstrasse: the 6th and 7th districts 21

The Eastern City Center: Stephansdom and Medieval Vienna 20

The Inner City Center: Baroque Gems and Vienna's Shopwindows 19

West of the Ringstrasse: Parlament and City Hall 3

The Western City Center: Burgtheater and Beyond 3

Across the Danube: the Second District 3

East of the Ringstrasse: Stadtpark and Karlsplatz 2

Schönbrunn Palace, Park, and the Zoo 1

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Antiques/ Collectibles 6

Books/ Stationery 6

Ceramics/ Glassware 5

Clothing 27

Department Stores 1

Food/ Candy 2

Gifts/ Souvenirs 5

Household Items/ Furniture 3

Jewelry/ Accessories 6

Local Specialties 3

Music Stores 2

Outdoor/ Flea/ Green Markets 8

Shoes/ Luggage/ Leather Goods 1

Shopping Centers/ Malls 1

Specialty Stores 1

Toys 2

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Vienna Shopping

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A. E. Köchert

  • Jewelry/Accessories

One of Vienna's purveyors to the imperial court, A. E. Köchert has been Vienna's jeweler of choice for nearly two centuries. Almost...

Albin Denk

  • Ceramics/Glassware

If you want to enter an old-fashioned interior that is little changed from the time when Empress Sisi shopped here, Albin Denk is the...


  • Gifts/Souvenirs

Are you looking for a vintage postcard, a hand-carved walking stick, a classic record, or even an old photograph of the Opera House from...

Altwiener Christkindlmarkt

  • Outdoor/Flea/Green Markets

This festive season market is held on one of Vienna's biggest squares. ...

Am Hof

  • Outdoor/Flea/Green Markets

On Friday and Saturday from March to early November, an outdoor arts-and-crafts, collectibles, and flea market takes place on Am Hof.


  • Music Stores

In case you bump into Placido Domingo or Anna Netrebko, you can buy that picture postcard here so you can have it autographed. Arcardia,...


  • Clothing

This appealing boutique stocks a wide range of sought-after international brands and labels for urban fashionistas, like Happy Socks...

Art Point

  • Clothing

Russian designer Lena Kvadrat treats Viennese hipsters to cutting edge fashion, unveiling two collections each year. ...


  • Ceramics/Glassware

The best china in town can be found at this flagship store, designed by Philipp Bruni, which has a sleek, modern design that shines a...


  • Books/Stationery

More than 2,000 cookbooks from every corner of the world are piled on every conceivable space in Bernadette Wörndl's shop. Exotic aromas...