Shikoku's largest city, Matsuyama prides itself on a great history, friendly disposition, fantastic cultural attractions, and a love for fine food, intense fashion, and haiku. You'll be quickly captivated by the sights and feel of the city, and you can join in the fun; bathe at Dogo Onsen, Japan's oldest hot spring, hit the fashion avenue downtown, or go restaurant crawling through the best spots on the island. Denizens

say it's sumi-yasui (easy living) here, and you'll find Matsuyama one of the most rewarding stops along your route.

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