Fodor's Expert Review Alter
Xintiandi and City Center
Founded by fashionista Sonja Long Xiao in 2010, this multibrand shop was started as a reaction to the Chinese luxury market's focus on huge name megabrands. The store carries interesting, arty designer labels from around the world as well as Xiao's own in-house brand Rolling Acid. Even if you don't plan on buying, the layout and design of the store itself is provocative.