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Why did pick a certain cruise line?

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Time for a straw poll. What are the deciding factors when you pick a cruise line over another?
Here are some "stock" answers that you can choose from or add your own. Itinerary is not on the list as it is a factor to pick a certain cruise, but not necessary a cruise line.

1. Food Quality
2. Services Quality
3. Staff friendliness
4. Number of Venues
5. Fellow passengers
6. Entertainment (type, age, variety)
7. Size of ships
8. Wow factor (glitz, decor of ship)
8. Cabin closet space
9. Beddings & pillows
10. "cruise style" (freestyle vs formal)
11. Price
12. Spa
13. Quiet Areas
14. Deck Parties
15. Ambience and Atmosphere
16. Kid's clubs / baby sitting service
17. Library
18. Safety record
19. Reputation
20. Recommendations (TA, frinnds and forums)
21. Advertising

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