38 Best Places to Shop in SoHo, New York City

Many New Yorkers swear by this French–Italian brand's coats to keep them warm but stylish throughout the winter or on the ski slopes. The knee-length puffer is a firm favorite, but there are all sorts of jackets and accessories spread over the store's several levels, along with pieces created in collaboration with designers like Giambattista Valli and KITH.

Fans love Paul Smith for his classic-with-a-twist clothes, and this vast, minimalist flagship is a temple to his design ethos and inspirations. Embroidered vests; brightly striped socks, scarves, and shirts; and tongue-in-cheek cuff links are all signature Paul Smith looks, along with classic suits and outerwear for men and women.

Cool girls from Olivia Munn to Taylor Swift love this eco-friendly fashion brand from Los Angeles whose flirty, vintage-inspired dresses and two-piece outfits are made with recycled, leftover, or otherwise sustainable fabrics. There are several locations around the city.

Think of Reiss as the Banana Republic of Britain—a go-to place for upscale casual-but-tailored clothes. Standouts for women include cowl-neck sweater dresses and A-line skirts. Men's wool combat trousers are complemented by shrunken blazers, military-inspired peacoats, and trim leather jackets.

When Anthony Vaccarello took over the fabled Yves Saint Laurent, he used the French designer's classic elements as his inspiration. And the same goes for the brand's NYC flagship, with its high ceilings, marble walls, and monochromatic aesthetic all designed by Vaccarello's predecessor. There's elegant women's wear and polished menswear, and don't miss the sleek shoes and structured handbags.

Who knew New York had a surfing scene? This cool boutique brings surf culture to SoHo with a selection of boards, men's and women's clothing and swim wear, surf-focused fine art, and hip accessories. There's a coffee counter in the front and a quiet garden in the back.

When the French stylist behind this beloved luxury concept store from Miami decided to open an outpost in New York, she renovated a six-floor, landmarked building and injected some of the original store's signature art deco sensibilities. The result is a narrow, extremely styled space filled with artful displays of luxury-brand clothes and accessories. Make sure to explore beyond the first floor to find men's and women's clothes and home furnishings.